I work on campaigns and analytics at GDS.
While most of us are tucking into a turkey, or watching the mandatory re-run of Chitty Chitty Bang Bang, some people take the time to go onto GOV.UK. Traffic on the site was at 20% of normal levels, but that …
GOV.UK offers government organisations a range of options to support promotions and marketing campaigns. This blogpost gives examples of what we offer, and discusses when each type might be used. It should be read alongside the recently-published guidelines for campaign sites. …
We posted last month (‘1 in 5 visits is from a mobile’) about the growth in traffic from mobile and tablet devices. We’ve started looking at how these devices are used through the day and for what they are used …
The end of British Summer Time generates a sudden and predictable peak of visitors for GOV.UK. Two interesting points emerged this year: what happens when Google seeks to answer a user's need itself, and how effective is the cross-promotion of …