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Measuring changes in traffic: how to create a report

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Reports can be created in any standard Google Analytics report. To monitor changes in traffic to individual pages use the All pages report.

1. Make sure you’re in the right profile in the top left drop-down of Google Analytics: ‘ > Single Domain (Entire site - FILTERED) (DEFAULT)

2. Open report Content > Site content > All pages

3. Compare two matching time periods

4. Apply the Absolute Change setting to sort by change rather than absolute values.

5. Request for the report to be emailed to you at the frequency and format you’d like.

Sit back and let Google Analytics insight come to you!

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