The ability to feature content on topic pages is now available. It was deployed to production early last week.
We're keen to see the impact this change will have on bounce rates on topic pages. User research and analytics tell us that users want this thematic route to find content, but the format is not currently meeting that need as successfully as organisation pages do. We've made several changes to address this, the most significant of which is to allow featuring so the currently most important content in each policy area can be showcased to users.
My homepages, plural
We therefore encourage editors in ministerial departments to now think in terms of having several "homepages" that are their responsibility to curate - not just their organisation page.
Our previous blog post contained a list of which department leads the curation of which topic.
If you're an editor in a ministerial department, these topic pages are yours. You own the topics that your department leads, in the same way as you own your organisation pages.
You don't need to clear with GDS which items you feature on them. We only ask that you avoid creating new topics, changing topic names or editing the agreed summary text without involving us. (And, as with organisation pages, we encourage you to feature content that is most helpful to users, irrespective of its format or age).
Curating certain topics will involve more collaboration between departments than others, but this needn't be onerous - it's just a case of sending a quick email or picking up the phone when you're making a change to what's been featured by someone else.
So today, or the next time you feature something on your organisation's page, please also make sure you consider featuring it on relevant topic pages.
Where to find the featuring interface
The user journey in publisher is a bit clunky at the moment. We will iterate on it soon. In case you're struggling to find it, go to More > Topics > [Topic X] > Featured documents to add, remove or sort the featured items on a topic.
We are continuing to make improvements to topics. Among other things, we are:
- adding "top task" links to help users jump out to mainstream services and information if they are in the wrong place
- considering changing the name to "Policy areas" as it is a clearer and more accurate reflection of the proposition
- improving the effectiveness of the "What is the government doing about..." keyword filter on the topics landing page