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GOV.UK transition: the best links from the last two weeks

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This round-up provides links to blog posts and other tools that are particularly useful during transition.

James Thornett (Head of Product Management) wrote about the transition team’s work and how we’re meeting the needs of new audiences.

Mapping how users get to government content

The Inside GOV.UK blog has some detailed information about the mapping of analytics to understand how users get to GOV.UK - the infographic shows where visitors to the site in August came from and what they did next.

Inside GOV.UK - detailed guides

There is also a great post from the Inside GOV.UK team about detailed guides which is relevant for agencies and ALBs. It covers what they should be used for and how the format is likely to develop in the future.

The government service design manual

The service manual is the place to get background on how user needs can be defined for GOV.UK. We will be updating it with best practice advice gained from working with our agencies and arm’s length bodies (ALBs).

The style guide

The style guide covers the style and tone for all content on GOV.UK. We aim to make government information as easy as possible to understand and the style is based on this principle.

User needs

Etienne Pollard (Deputy Director, GOV.UK Programme) wrote about exploring user needs a year ago. These are the principles that underpin GOV.UK and identifying user needs is a big part of the transition process.

You can read more about testing and trialling user needs workshops on the transition blog.

Keeping up to date with transition news

We will be posting to our GOV.UK transition blog regularly. Sign up to email alerts, to make sure you know as soon as new posts are published. If you want to raise questions with the transition team, you can also email us at

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