We've recently published some draft guidance on how to request campaigns on GOV.UK. We'd like your help to make it better.
A clearer GOV.UK campaigns offer
The new draft guidance is based around the campaign offer and process signed off by the cross-departmental GOV.UK steering group last year (see GOV.UK and digital elements of comms campaigns).
We're revisiting and republicising this previous guidance because:
- not enough people knew it existed, and we wanted to provide a text (non-PDF) account of the guidelines
- we've been asked to provide more detail on what GOV.UK approvals board does, and what grounds for campaign site exemption are
- we'd like to set out how existing campaign sites are affected by the transition process
How you can help make the guidance better
We'd like our guidance - and the process it supports - to be as straightforward and transparent as possible. (For campaigns costing more than £100,000, we do this by integrating our procedures with the wider Cabinet Office spend control process.)
This version certainly won't be perfect, but hopefully it's a start. Please let us know what you think by commenting on this blogpost, or by emailing graham.francis@digital.cabinet-office.gov.uk.
We'll aim to take the updated guidance to GOV.UK steering group next month (December 2013) - so please comment by 26 November if you'd like your comments considered as part of a final redraft.
Please bear in mind that right at the moment, we're concentrating more on clarifying the existing process and offer, than we are on reviewing the offer itself.
3 comments
Comment by Judith Porter posted on
On points 5&6:
- it would help if more people within comms teams could submit a request for an early conversation with GDS (digital leader and SPOC)
- once a form is submitted, a named contact and telephone number at GDS would help progress a project
- it would help to know how long it will take to get a response once the form is submitted
On point 8
- could standard leadtimes be articulated for each of the tool's development
On point 11
- Suggest we slightly change wording - it's CO who will lead ERG and will consult with GDS colleagues
On point 12
- We should be clear that all spend under £100K needs to go through department internal controls
Comment by Graham Francis posted on
Thanks Judith - useful points all - we'll address these in the next draft.
Comment by liz hitchcock posted on
The guidance is now in the manual on content publishing: https://www.gov.uk/guidance/content-design/campaigns-on-gov-uk-standards-and-guidelines