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Improvements to featuring: now you can promote more things

Posted by: , Posted on: - Categories: Product changes

The information in this blogpost may now be out of date. See the current GOV.UK content and publishing guidance.

We’ve recently upgraded the ‘featuring’ interface for GOV.UK publishers. For the first time, you can promote items that live outside the ‘departments and policy’ section of GOV.UK - such as blogposts and services. We’ve also improved the way you can search for items to feature.

This blogpost tells you what’s changed, and what you’ll now be able to feature.

Where you can ‘feature’ things

Promo slots on the GO Science homepage, including a blogpost
Promo slots on the GO Science homepage, including a blogpost

Four different types of page allow you to ‘feature’ content items in the bank of promotional slots at the top of the page:

Up until now, these types of pages have all had slightly different featuring interfaces, and different things you could feature. We’ve standardised all of these, and improved the user interface across the board.

What you can feature

As was previously the case with organisation pages, you can feature:

  • content items that exist within the Departments and Policy area of GOV.UK (eg, items within Publisher)
  • topical events (e.g. the Budget)

However, you can now also feature links to destinations and content types that sit outside Publisher. These are:

There are a couple of restrictions on the featuring of destinations outside GOV.UK:

  • you can only feature links to domains
  • the majority of your featured links should point to destinations within GOV.UK

There are 6 promotional slots available, but you don’t have to use all of them.

Next steps

HMRC's promotion of a mainstream service
HMRC's promotion of a mainstream service

Go play. Tell us what works, and what doesn’t. As always, we’ll be looking to learn from your feedback.

We'll feature examples of things that people are trying out on this page (e.g., see HMRC's promotion of tax credits).

Oh - and while you’re making changes to your promotions, perhaps take the opportunity to:

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  1. Comment by Liz posted on

    Following the Department of Health digital strategy, Public Health England's campaigns are going to stay on, along with our other 'mainstream' content. It would be fantastic to be able to feature something like Change4Life ( on our homepage and indeed on any relevant topic homepages. Might you consider including domains?

  2. Comment by Marisol posted on

    Hooray! That's great news. Thanks, Graham.

  3. Comment by Umair posted on

    Hi Graham. This is a very useful feature. Can I ask why it's only limited to featuring links to domains? Any plans to open this out more? Thanks.

    • Replies to Umair>

      Comment by Graham Francis posted on

      Hi Umair - possibly - but it'd be good to understand which type of non GOV.UK domains you'd like to link out to?

  4. Comment by Simon R posted on

    Hi Graham,

    This is really useful. I've already used it to link to GO-Science's latest blog post!

    In terms of non-GOV.UK domains, it would be useful if we could link direct to our consultations on Of course we can link to the consultation page on GOV.UK now, but if this just directs people to Citizen Space it would be nice to skip this step.

    • Replies to Simon R>

      Comment by Graham Francis posted on

      Thanks Simon (as you're the first person to tell us you've used this, we're featuring your homepage on this blogpost now).

      Again - seems a reasonable request for an alternative destination.

  5. Comment by Alex posted on

    Brilliant - am I OK with linking to Mainstream? We have a campaign at the moment to get people to renew their tax credits... I've featured it but let me know if it's illegal! (

    • Replies to Alex>

      Comment by Graham Francis posted on

      Yup, that's definitely in the spirit of stuff we'd like people to try out - it's topical, and there's an argument that it's something that people might be coming to the HMRC homepage to do (We're picturing your example on this blogpost). Are you able to report back on how well the link is working?