How GOV.UK is upgrading to Google Analytics 4
Posted by:
Andy Sellick, Senior frontend developer, GOV.UK and Ian James, Lead frontend developer, GOV.UK, Posted on:
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Categories:
Data, How we work, Product changes
Moving across to Google Analytics 4 is a major project. Here’s how we did it and what we’ll be doing to ensure minimal impact to the performance of GOV.UK.
The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next,