Find out how we developed our GOV.UK growth strategy, and the data, techniques and tools that we used.
How we work
You might’ve spotted a change in the number of government departments. Here’s how we supported this change, updated GOV.UK to reflect it and what we learned from doing so.
We’re always looking to improve GOV.UK for users, including government publishers. Here is how we identified some of the next improvements to the publishing experience.
We simplified our address finding system using the Ordnance Survey’s Places API. Here’s how we did it and the impact it’s had on GOV.UK and its users.
Moving across to Google Analytics 4 is a major project. Here’s how we did it and what we’ll be doing to ensure minimal impact to the performance of GOV.UK.
There’s a new and improved campaign template for communicators across government to use on GOV.UK. Read what’s changed and how we’ve tested it.
We do a deep dive into what we've learned from the Real User Monitoring (RUM) data that we started collecting in June last year.
We explain what scroll tracking is, why the original scroll tracker wasn't fit for purpose, why we built a new one, and some of the complexities involved.
We’ve made design changes to the GOV.UK homepage to improve its accessibility and make it a better user experience for the millions of people that visit it every week.
How we trialled and standardised a new automatic deployment process for GOV.UK, which we're now rolling out across the platform.