How GOV.UK is upgrading to Google Analytics 4

Moving across to Google Analytics 4 is a major project. Here’s how we did it and what we’ll be doing to ensure minimal impact to the performance of GOV.UK.
Moving across to Google Analytics 4 is a major project. Here’s how we did it and what we’ll be doing to ensure minimal impact to the performance of GOV.UK.
Moving across to Google Analytics 4 is a major project. Here’s how we’re preparing for the move.
Read why we shared our Related Content recommender tool with the algorithmic transparency pilot.
We’ve been working on how we use the feedback left on GOV.UK to support users' needs during the pandemic.
The GOV.UK account trial has been running since November, and here’s what we’ve learned so far.
GOV.UK Data Labs tells the story of the Discovery phase of building a Knowledge graph, which we call govGraph. This graph representation of GOV.UK content and its relationships to other government ‘things’ has powered apps and insights. We are now leveraging Natural Language Processing to enrich the graph further.
We've been testing machine learning algorithms to suggest related links for our content pages. Find out what we've done and what's next.
The Race Disparity Unit recently deleted one of their most popular pages. Find out how they used data to build a case for their decision.
We’ve launched a new tool called Content Data. It makes it a lot easier to find data about how GOV.UK content is performing. Find out about how it works and what you can use it for.