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Daisy Wain, Lead Performance Analyst, Government Digital Service

Mapping the “Start a Business” journey on GOV.UK

GDS colleague working on end to end user journey map

Find out how GOV.UK’s Start a Business team is making better use of data to visualise end to end user journeys through GOV.UK. By looking at the different ways that users navigate our content, we’re able to identify problems and make our services work better for users.