Martin Richardson, DVSA Digital Services Manager

Martin Richardson is Digital Services Manager at the Driver and Vehicle Standards Agency (DVSA)

Book a practical driving test: how changing the wording on one button increased clickthroughs by 600%

In this guest post, Martin Richardson, Digital Services Manager at Driver and Vehicle Standards Agency (DVSA) writes about how analysing the effects of different wording options for their user feedback route helped him understand which version worked best with users. …