Tina Mermiri, Head of Performance Data, GOV.UK Products and Services

How people used GOV.UK in 2025

Paul Cronk, Senior Performance Analyst, GOV.UK, Dhaval Vadgama, Data Analyst, GOV.UK, Tina Mermiri, Head of Performance Data, GOV.UK Products and Services and Sophie Watson, Social Media and Community Manager, GOV.UK, 28 January 2026 - Content, Data, User insights

User insights help us to understand how we can develop GOV.UK to ensure it continues to meet people’s needs and work well for everyone. Learn about some of 2025’s main findings across the GOV.UK website, app and social media channels.

Inside GOV.UK

A blog about running and improving GOV.UK, for anyone who is working on GOV.UK or interested in how the digital home of the UK government works. Written by the Government Digital Service team.

Subscribe to Inside GOV.UK

Subscribe to Inside GOV.UK to keep up to date with our work.

Categories

Standards and guidelines

Read GOV.UK standards and guidelines on blogs, URLs, service requests, Welsh, logos and more.

Sign up and manage updates

• Email
• Atom

Follow GOV.UK on social media

Follow GDS on social media

Read about the GOV.UK app

The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next, on the GDS blog.

Recent posts

Comments and moderation

Read our guidelines.