Ben Clancy

Content designer on GOV.UK

Reaching your users regularly without newsletters

Posted by: Ben Clancy, Posted on: 13 August 2014 - Categories: Best practice, Working with us

GDS is regularly asked why we encourage the use of blogs over newsletters. We have 2 reasons: blogs perform better than newsletters we don’t publish duplicate content on GOV.UK

Policy pages: maintaining consistency across departments

Posted by: Ben Clancy, Posted on: 18 February 2014 - Categories: Transition

GOV.UK has over 116,000 items of content in departmental and policy areas. It’s vital that each one of these meets a user need and doesn’t duplicate any other content item. Maintaining consistency across policies and departments is essential to earn users’ trust. …