Reaching your users regularly without newsletters
GDS is regularly asked why we encourage the use of blogs over newsletters. We have 2 reasons: blogs perform better than newsletters we don’t publish duplicate content on GOV.UK
Ben Clancy
Content designer on GOV.UK
Policy pages: maintaining consistency across departments
GOV.UK has over 116,000 items of content in departmental and policy areas. It’s vital that each one of these meets a user need and doesn’t duplicate any other content item. Maintaining consistency across policies and departments is essential to earn users’ trust. …
Related content and links
GOV.UK’s strategy for growth
GOV.UK is moving to be multi-channel. Learn more about our priorities by reading our strategy for growth.
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