We’ve been using A/B testing across 2 teams to make measurable improvements to common user journeys on GOV.UK. What is A/B testing? A/B testing is a method to compare two versions of a page against each other to determine which …
GOV.UK has been working hard to migrate formats to use the new publishing platform over the last year.
We’ve been working to improve how GOV.UK users find services and content provided by local authorities and councils, or our ‘local links mission’ for short. I’m writing this post to explain a bit more about the mission. I also want …
We’ve just finished improving the application we use on GOV.UK for postcode matching. It’s used to give a result for ‘local transactions’ and ‘find my nearest’ formats. Local transactions help users find services and content that are provided by their …
The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next, on the GDS blog.