Using A/B testing to measurably improve common user journeys
![diagram of a/b testing process](https://insidegovuk.blog.gov.uk/wp-content/uploads/sites/24/2017/11/AB-testing-e1510667490549-620x329.png)
We’ve been using A/B testing across 2 teams to make measurable improvements to common user journeys on GOV.UK. What is A/B testing? A/B testing is a method to compare two versions of a page against each other to determine which …