https://insidegovuk.blog.gov.uk/2013/08/21/document-series-what-the-analytics-tell-us/

Document series: what the analytics tell us

I’ve been looking at the analytics for document series pages, particularly the distribution of pages, how users were getting to them and where they were going next.

This is because, as we wrote recently, the product team are working on making document series more flexible and allowing editors to curate documents under meaningful headings.

Example of a document series page
Example of a document series page

Our high-level findings over a two week period (28/07 - 10/08) show that:

  • Every week, around 65,000 GOV.UK visitors view a document series
  • A rise in total visits to document series reflects the rise in total traffic to 'government' pages
  • Most visits to document series pages come direct from Google

Popularity of individual document series pages

Comparing pageviews across document series pages shows that a few pages garner relatively high numbers of pageviews, with the trend steeply tailing off.

Distribution of document series pages
Distribution of document series pages

The data shows that the top seven document series pages make up 25% of the pageviews, with 750 pages making up the bottom 10%.

The most popular page over the two weeks was “Immunisation against infectious disease: the green book” which had almost 17k pageviews.

Immunisation against infectious diseases: our most popular document series
Immunisation against infectious diseases: our most popular document series

How users navigate to and from document series pages

The chart below shows a summary of how users got to document series pages, and where they went to next.

It suggests that document series are a useful format - as the common path is for users to land directly on a document series page from outside the site, and then make their way to a publications page.

How users got to a document series page and where they went next
How users got to a document series page and where they went next

What next

We’ll be using this data to benchmark the changes that will be made to document series. We’ll also use extra tagging to enable more detailed analysis.

In the meantime, just ask us if you have any questions about the analytics so far.