Anne Cremin, Senior Performance Analyst, GOV.UK

A year of Google Analytics 4 on GOV.UK

Anne Cremin, Senior Performance Analyst, GOV.UK and Julian Braun, Senior Product Manager, GOV.UK Insights and Analytics, 10 November 2025 - Data, How we work, User insights, What we're working on

Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.

Inside GOV.UK

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