Daisy Wain, Lead Performance Analyst, Government Digital Service

How we’re preparing for the migration to Google Analytics 4

Daisy Wain, Lead Performance Analyst, Government Digital Service, 24 August 2022 - Data, Product changes, Working with us

Moving across to Google Analytics 4 is a major project. Here’s how we’re preparing for the move.

Reflections on the GOV.UK accounts trial so far

Maxwell Riess, Product Manager and Daisy Wain, Lead Performance Analyst, Government Digital Service, 16 March 2021 - Data, What we're working on

The GOV.UK account trial has been running since November, and here’s what we’ve learned so far.

Mapping the “Start a Business” journey on GOV.UK

Daisy Wain, Lead Performance Analyst, Government Digital Service, 14 October 2020 - What we're working on

Find out how GOV.UK’s Start a Business team is making better use of data to visualise end to end user journeys through GOV.UK. By looking at the different ways that users navigate our content, we’re able to identify problems and make our services work better for users.

Inside GOV.UK

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