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Holly Challenger

Holly is a User Researcher at the Government Digital Service, working on GOV.UK Platform as a Service.

Showing the thing: a different approach to content for importers and exporters

Posted by: , and , Posted on: - Categories: How we work, Product changes

The GDS content team are believers in iteration and continuous improvement. We spend a lot of time iterating: making improvements to GOV.UK's content based on user research and insight from analytics. But what do you do when you’ve got a …

Working with service teams to improve user journeys

Posted by: , Posted on: - Categories: Best practice, How we work, Working with us

In the GOV.UK content team we spend 20% of our time on ‘improvement themes’ where we iterate content based on data and user feedback. We identify content that needs improving by working with performance analysts, user researchers and analysing feedback …