Holly is a User Researcher at the Government Digital Service, working on GOV.UK Platform as a Service.
As a content designer, it’s often hard to know how to best use the insights from discovery research. It can feel like a big leap to take a research finding and translate it into words on a page. This is …
The GDS content team are believers in iteration and continuous improvement. We spend a lot of time iterating: making improvements to GOV.UK's content based on user research and insight from analytics. But what do you do when you’ve got a …
In the GOV.UK content team we spend 20% of our time on ‘improvement themes’ where we iterate content based on data and user feedback. We identify content that needs improving by working with performance analysts, user researchers and analysing feedback …
GOV.UK is moving to be multi-channel. Learn more about our priorities by reading our strategy for growth.
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