Ignacia Orellana, Lead Service Designer at GDS

Five lessons from how we approached scoping a whole user journey

Ignacia Orellana, Lead Service Designer at GDS, 4 May 2021 - Best practice, GDS team, How we work, What we're working on

We’ve been working on how to scope improving the starting and sustaining a business whole user journey, a big, complex space. Here are 5 lessons we’ve learned.

Scoping the “starting and sustaining a business” whole user journey

Ignacia Orellana, Lead Service Designer at GDS, 28 April 2021 - How we work, What we're working on

We're looking at how we can improve the user journey for starting and sustaining a business. This is a huge area to look at - here’s how we scoped what we could improve.

Inside GOV.UK

A blog about running and improving the GOV.UK website, for anyone who is working on GOV.UK or interested in how the digital home of the UK government works. Written by the GOV.UK Team

GOV.UK’s strategy for growth

GOV.UK is moving to be multi-channel. Learn more about our priorities by reading our strategy for growth.

Subscribe to Inside GOV.UK to keep up to date with our work.

Categories

Standards and guidelines

Read GOV.UK standards and guidelines on blogs, URLs, service requests, Welsh, logos and more.

Sign up and manage updates

• Email
• Atom

Follow GOV.UK

• @GOV.UK
• @GDSteam
• Flickr

Recent posts

• Creating the GOV.UK Publishing Design Guide 25 February 2025
• Rolling out simpler ways to navigate GOV.UK’s topic pages 31 January 2025
• Making it quicker and easier to search on GOV.UK 12 December 2024
• How we’re designing GOV.UK Chat 28 November 2024
• GOV.UK Chat: Understanding and addressing jailbreaking in our generative AI experiment 5 November 2024

Comments and moderation

Read our guidelines.