User insights
We're using a new data visualisation tool called Tableau to reveal new information on how 'departments and policy' content is being viewed on GOV.UK. The GDS departments and policy content team currently uses Google Analytics to track how content is viewed and the effects of …
We’ve already written a post about the new organisation template and our reasons for creating it. This is an update about the impact of using the new layout for DVLA. After the search page and the home page, DVLA's organisation …
We’ve just launched 37 new content analytics dashboards onto the Performance Platform. We hope they will help people in government departments and agencies see at a glance how their content is performing. This blogpost tells you why we’ve built them, and …
The information in this blogpost may now be out of date. See the current GOV.UK content and publishing guidance. All content on GOV.UK should start with needs. Before creating a detailed guide, you must specify the user need. We've released …
In this guest post, Martin Richardson, Digital Services Manager at Driver and Vehicle Standards Agency (DVSA) writes about how analysing the effects of different wording options for their user feedback route helped him understand which version worked best with users. …
Associate Product Manager John Turnbull sets out how we're getting GOV.UK ready for the thousands of specialists who will use the site after more than 300 government websites move to GOV.UK later this year. As Neil outlined in his blog post, …
Before Christmas, Neil blogged about how we’d introduced social sharing buttons as an experiment to four of our content types. Now we’ve had the chance to look at the first 10 weeks of data, we wanted to report back. Why …
In the last couple of months, we’ve been researching the needs of specialist users. Specialist users are broadly speaking the users of GOV.UK whose needs are dictated by their specialist interest or profession. As more agencies transition to GOV.UK, the …
We used to have a format called series, which allowed you to create a list of related documents, but this only met the most basic need for viewing related departments and policy content. So in September, we made it possible …
A quick way to start doing user research is to arrange for some telephone or Skype interviews with a few of your users. It won’t be comprehensive, but it’s a great way to get started at very little cost. This …