User insights
We’re planning to update the categories that Inside GOV.UK blog entries can be tagged to. We have 30 categories right now - some of which are duplicates (eg 'search' and 'search & navigation') or too vague (eg 'GOV.UK'). We’ve looked …
GOV.UK is the new home of HMRC information since we completed transition of all government agencies and arms-length bodies in December 2014. This means that millions of users now come to GOV.UK for information about Self Assessment tax returns. This …
We're changing the policy format to better meet users' needs and get people to what they need faster.
Over the past few months HMRC and GDS have collaborated on improving the way the HMRC manuals are maintained and made available to the public. HMRC publishes about 200 tax manuals which added up to about 80,000 pages on its …
At GOV.UK's first content design conference I talked about HTML publications and then blogged about why I think they're so important at GOV.UK.
I was lucky enough to attend the first GOV.UK content design conference (#cdcalpha) and lead one of the sessions. I wanted to talk about HTML publications – and I was really chuffed that lots of other people did too. I don't …
While most of us are tucking into a turkey, or watching the mandatory re-run of Chitty Chitty Bang Bang, some people take the time to go onto GOV.UK. Traffic on the site was at 20% of normal levels, but that …
Performance analysts are at the heart of helping GDS digital teams understand user needs. But we’ve become increasingly aware of the user needs in the rest of government for data, analysis and reporting. We’ve been working to support these needs …
I’ve recently been analysing how users navigate their way around GOV.UK and want to share the findings. There were more than 56 million visits to GOV.UK in September 2014, a new monthly record. My task was to summarise where users …
We’ve just launched ‘info’ pages on GOV.UK. These pages aim to help anyone who publishes on GOV.UK to: start content design with user needs spot problems and potential improvements with existing content