User insights
In 2 years GOV.UK has changed a lot. However, the campaign format (as used for the fire kills campaign) hasn’t seen the same improvement as other areas. So we launched a discovery phase earlier this year to understand more about …
We’re planning to update the categories that Inside GOV.UK blog entries can be tagged to. We have 30 categories right now - some of which are duplicates (eg 'search' and 'search & navigation') or too vague (eg 'GOV.UK'). We’ve looked …
GOV.UK is the new home of HMRC information since we completed transition of all government agencies and arms-length bodies in December 2014. This means that millions of users now come to GOV.UK for information about Self Assessment tax returns. This …
We're changing the policy format to better meet users' needs and get people to what they need faster.
...to make them more user-friendly and bring them in line with GDS design principles. Between the backend and frontend sits the newly developed “write API” that allows HMRC editors to...
...wishlist included: better tables, eg adding table editor more flexibility with numbered points the top publication header to be more response to the scale of documents to reduce the size...
...comply with open standards Better for search There’s so much great metadata in HTML publications. We should, of course, make sure that PDFs we publish have this same metadata, but...
While most of us are tucking into a turkey, or watching the mandatory re-run of Chitty Chitty Bang Bang, some people take the time to go onto GOV.UK. Traffic on the site was at 20% of normal levels, but that …
Performance analysts are at the heart of helping GDS digital teams understand user needs. But we’ve become increasingly aware of the user needs in the rest of government for data, analysis and reporting. We’ve been working to support these needs …
I’ve recently been analysing how users navigate their way around GOV.UK and want to share the findings. There were more than 56 million visits to GOV.UK in September 2014, a new monthly record. My task was to summarise where users …