In the Core team (one of 4 product teams at GOV.UK) we look after the development and maintenance of many applications behind GOV.UK, including Whitehall Publisher. We collect lots of data about the usage of GOV.UK and how it performs …
John Ploughman is the Content Design Manager at the Driver and Vehicle Standards Agency. Guerrilla testing your content can help you to challenge the assumptions that subject matter experts make. And it makes you recognise your own assumptions as a content designer.
Over in content corner at GOV.UK, we’re spending 20% of our time improving content beyond our reactive ‘business as usual’ work. I've been looking at the Standard Visitor visa guide. My analyst colleague Chris Russell suggested modelling a user’s journey …
At the bottom of most pages on GOV.UK, we ask ‘Is there anything wrong with this page?’. We collect the responses anonymously, in our Feedback explorer tool, sometimes called Feedex. These responses help content designers and publishers fix what’s wrong …
GOV.UK will be 3 years old this October. So we decided it was time for a group of content designers to take a more detailed look at how GOV.UK works on mobile devices. We knew GOV.UK was designed to be …
Why we need a community There are more than 350 analytics users across government departments, agencies and arm’s length bodies (A/ALBs). They want information on analytics techniques and best practice; we at GDS want to learn what different types of …
I wrote on 22 May about our plans to complete the migration to Universal Analytics on 2 June. I’m delighted to say the mission is achieved. Why we've moved Universal Analytics includes new features, which we'll be exploring later in …
Last year, Google released the enhanced version of Google Analytics, Universal Analytics. We’ve been running the Universal Analytics code in parallel with classic Google Analytics to test data accuracy. We’re happy with it and so we'll now switch the GOV.UK …
GOV.UK has done some significant things to improve the content that government publishes.
In 2 years GOV.UK has changed a lot. However, the campaign format (as used for the fire kills campaign) hasn’t seen the same improvement as other areas. So we launched a discovery phase earlier this year to understand more about …
GOV.UK is moving to be multi-channel. Learn more about our priorities by reading our strategy for growth.
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