User insights
At the bottom of most pages on GOV.UK, we ask ‘Is there anything wrong with this page?’. We collect the responses anonymously, in our Feedback explorer tool, sometimes called Feedex. These responses help content designers and publishers fix what’s wrong …
GOV.UK will be 3 years old this October. So we decided it was time for a group of content designers to take a more detailed look at how GOV.UK works on mobile devices. We knew GOV.UK was designed to be …
Why we need a community There are more than 350 analytics users across government departments, agencies and arm’s length bodies (A/ALBs). They want information on analytics techniques and best practice; we at GDS want to learn what different types of …
I wrote on 22 May about our plans to complete the migration to Universal Analytics on 2 June. I’m delighted to say the mission is achieved. Why we've moved Universal Analytics includes new features, which we'll be exploring later in …
Last year, Google released the enhanced version of Google Analytics, Universal Analytics. We’ve been running the Universal Analytics code in parallel with classic Google Analytics to test data accuracy. We’re happy with it and so we'll now switch the GOV.UK …
GOV.UK has done some significant things to improve the content that government publishes.
In 2 years GOV.UK has changed a lot. However, the campaign format (as used for the fire kills campaign) hasn’t seen the same improvement as other areas. So we launched a discovery phase earlier this year to understand more about …
We’re planning to update the categories that Inside GOV.UK blog entries can be tagged to. We have 30 categories right now - some of which are duplicates (eg 'search' and 'search & navigation') or too vague (eg 'GOV.UK'). We’ve looked …
GOV.UK is the new home of HMRC information since we completed transition of all government agencies and arms-length bodies in December 2014. This means that millions of users now come to GOV.UK for information about Self Assessment tax returns. This …
We're changing the policy format to better meet users' needs and get people to what they need faster.