User insights
Twice a year the user research team runs a benchmarking exercise so we can see how GOV.UK performs. It’s really important to constantly monitor how we’re doing to identify changes in trends that we should be focussing efforts on.
We’re the international content discovery team, our 6-week mission, to boldly go where some people have gone before, finding international users’ needs. Camped out on the seventh floor at Aviation House, with vaguely international-themed bunting, we have spent the last …
On the GOV.UK Finding Things team we are working on developing a ‘single subject taxonomy’ to improve navigation and search on GOV.UK. We decided to trial this approach with education content.
The 3 existing ways of tagging things mainstream browse categories, policy areas, topics and subtopics means that tagging is complex and publishers aren’t clear what effect tagging has and where the document will appear. We want to separate the process …
To help us analyse and measure the performance of our content we use Google Analytics, which records the pages users visit. This year we’ve made improvements to GOV.UK that allows us to comprehensively record information about users’ interactions across the …
As a content designer, it’s often hard to know how to best use the insights from discovery research. It can feel like a big leap to take a research finding and translate it into words on a page. This is …
Last week we refreshed the content about the driving test on GOV.UK. It's the biggest change that's been made to it since the beta of GOV.UK launched back in February 2012.
DVLA’s contact centre is the largest single-site contact centre in government and it gets over 1 million calls each month. The volume has increased since the changes to important services such as vehicle tax, and scrapping the paper counterpart driving …
In the Core team (one of 4 product teams at GOV.UK) we look after the development and maintenance of many applications behind GOV.UK, including Whitehall Publisher. We collect lots of data about the usage of GOV.UK and how it performs …
John Ploughman is the Content Design Manager at the Driver and Vehicle Standards Agency. Guerrilla testing your content can help you to challenge the assumptions that subject matter experts make. And it makes you recognise your own assumptions as a content designer.