User insights
Visualising analytics data can help us see trends and gain insights into things that aren’t possible to see just by looking at the numbers in our standard analytics interface. The diagram above (and here in an interactive form) is one …
We have evangelised about the importance of analysing search data to help define user needs and measure the effectiveness of GOV.UK content. Unfortunately, one of the most important sources of data is drying up: what people searched for in Google …
In the last few weeks, we've been taking a look at how people browse and navigate GOV.UK. We've just made a start with some HTML prototypes and research in the usability lab.
Right from the beginning of GOV.UK, we knew we wanted to provide a single place where users could get help using the site. We called it 'support', as the sections within it were broad. The content was originally gathered from product …
We recently introduced a new iteration of the Child Benefit tax calculator on GOV.UK and I wanted to share how we got there. The core team I was part of a small multi-disciplinary team brought together to work on this …
I’ve been looking at the analytics for document series pages, particularly the distribution of pages, how users were getting to them and where they were going next. This is because, as we wrote recently, the product team are working on …
Usually, users want to see the latest and most up to date information on a given policy, announcement, consultation etc. But they may also want to know how it has changed. We have this information, because our publishing tool requires …
On 23 July, GOV.UK released the latest version of its homepage: As Stephen McCarthy explained in his post, this revision followed the move of many more organisations to GOV.UK. We wanted to help users find information from government departments more …
The information in this blogpost may now be out of date. See the current GOV.UK content and publishing guidance. In the GOV.UK content team, we keep an eye on how all our content pages are performing using the Performance platform. …
Last week, Peter Jordan looked at how the warm weather and other external events affected traffic to GOV.UK. With temperatures getting hotter and hotter, what was the effect on our heat-related content?