GOV.UK
Improving browse and navigation
In the last few weeks, we've been taking a look at how people browse and navigate GOV.UK. We've just made a start with some HTML prototypes and research in the usability lab.
User insights
Changes to GOV.UK support pages: making it easier to help users
Right from the beginning of GOV.UK, we knew we wanted to provide a single place where users could get help using the site. We called it 'support', as the sections within it were broad. The content was originally gathered from product …
Multi-disciplinary working and the new Child Benefit tax calculator
We recently introduced a new iteration of the Child Benefit tax calculator on GOV.UK and I wanted to share how we got there. The core team I was part of a small multi-disciplinary team brought together to work on this …
Document series: what the analytics tell us
I’ve been looking at the analytics for document series pages, particularly the distribution of pages, how users were getting to them and where they were going next. This is because, as we wrote recently, the product team are working on …
Redesigning change notes and measuring the result
Usually, users want to see the latest and most up to date information on a given policy, announcement, consultation etc. But they may also want to know how it has changed. We have this information, because our publishing tool requires …
The GOV.UK homepage - how is it performing?
On 23 July, GOV.UK released the latest version of its homepage: As Stephen McCarthy explained in his post, this revision followed the move of many more organisations to GOV.UK. We wanted to help users find information from government departments more …
When first impressions can be deceptive: analytics case study
The information in this blogpost may now be out of date. See the current GOV.UK content and publishing guidance. In the GOV.UK content team, we keep an eye on how all our content pages are performing using the Performance platform. …
Heatwave: too hot to work?
Last week, Peter Jordan looked at how the warm weather and other external events affected traffic to GOV.UK. With temperatures getting hotter and hotter, what was the effect on our heat-related content?
Coups and cups: how external events affect traffic to GOV.UK
So, how many people would rather watch Wimbledon than visit a government website? Over the past few weeks we've been trying to find out the answer to this - and similar questions - as we've looked at how external events …
How to use analytics to test a hypothesis: Universal Credit case study
The information in this blogpost may now be out of date. See the current GOV.UK content and publishing guidance. We’re always looking at the data to see how our content is performing. The tools we’ve built show us trends and …