The beginnings of a content strategy for GOV.UK
GOV.UK has done some significant things to improve the content that government publishes.
What's next for manuals
We’re testing and launching changes to the manuals format, as the first of our improvement plans. These improvements will roll out over the next few weeks. Search a manual We’re adding internal search of the contents of a manual, accessed …
Rediscovering campaigns on GOV.UK
In 2 years GOV.UK has changed a lot. However, the campaign format (as used for the fire kills campaign) hasn’t seen the same improvement as other areas. So we launched a discovery phase earlier this year to understand more about …
Possible new categories for this blog
We’re planning to update the categories that Inside GOV.UK blog entries can be tagged to. We have 30 categories right now - some of which are duplicates (eg 'search' and 'search & navigation') or too vague (eg 'GOV.UK'). We’ve looked …
New tool to see trending searches
Posted by:
Tara Stockford, Senior Performance Analyst at GOV.UK, GDS, Posted on:
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Categories:
Product changes
We’ve set up a trending searches dashboard to show search terms that people are looking for more than usual in GOV.UK site search. This can help you to spot emerging or rising user needs and react quickly to make sure …
Roadmap update: Wednesday 25 March
...the visa application routes requiring extensive changes to mainstream content rename a number of organisations including Highways Agency (relaunching as Highways England), Treasury Solicitors Office (now the Government Legal Department)...
Improving Self Assessment on GOV.UK
Posted by:
Andy Harsant, Jane Eastwood and Spencer Ball - Content Designer, Race Disparity Unit, Posted on:
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Categories:
How we work, User insights
GOV.UK is the new home of HMRC information since we completed transition of all government agencies and arms-length bodies in December 2014. This means that millions of users now come to GOV.UK for information about Self Assessment tax returns. This …
What happens to content from previous governments ('history mode')
This is the first election for which the UK has a single government domain. Here's how we're making it clear what was published under previous governments.
Content clinic 17 March 2015: what we talked about
At the most recent content clinic we tried out a new format - an ‘unconference’. Everyone suggested what they wanted to talk about and then we voted. The most popular topics were: how can reviewers see a preview of HTML …
Taking stock of GOV.UK’s information architecture
As information architects at GOV.UK it’s our job to organise, label and group content to help people find what they’re looking for. This blog post describes the work we did last year, the problems we identified during a thorough review …
Related content and links
Download the GOV.UK app
The GOV.UK app went live in public beta in July 2025. Find out how to download it for free on GOV.UK.