Book a practical driving test: how changing the wording on one button increased clickthroughs by 600%

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In this guest post, Martin Richardson, Digital Services Manager at Driver and Vehicle Standards Agency (DVSA) writes about how analysing the effects of different wording options for their user feedback route helped him understand which version worked best with users. …

Unpublishing, deleting and archiving: how and when (updated)

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The information in this blogpost may now be out of date. See the current GOV.UK content and publishing guidance. Removing unnecessary departmental and policy content improves the user experience of GOV.UK. Clearing up unloved legacy content is always a good …