User insights help us to understand how we can develop GOV.UK to ensure it continues to meet people’s needs and work well for everyone. Learn about some of 2025’s main findings across the GOV.UK website, app and social media channels.
Back in August, Tom Loosemore wrote about some A/B testing we've been doing alongside colleagues from the NHS, Department for Transport, Department for Health and the Behavioural Insights Team from the Cabinet Office. We wanted to learn how GOV.UK might …
This round-up provides links to blog posts and other tools that are particularly useful during transition. James Thornett (Head of Product Management) wrote about the transition team’s work and how we’re meeting the needs of new audiences. Mapping how users …
GOV.UK celebrates its first birthday on Thursday. We’ll be writing about some of the most interesting data we’ve seen this year in the run-up. Visitors normally come to GOV.UK to get things done or find out information to help with …
...department, these topic pages are yours. You own the topics that your department leads, in the same way as you own your organisation pages. You don't need to clear with...
[A guest post from Anthony Simon, Head of Digital Communications for the Prime Minister's Office and Cabinet Office, about how GOV.UK has helped government communicate about major events] The Number 10 and Cabinet Office digital team plays an important role in driving …
GOV.UK celebrates its first birthday on Thursday. We'll be writing about some of the most interesting data we've seen this year in the run-up. 1 in 5 visits to GOV.UK are made on a mobile phone - that’s a third …
Over the past week, there’s been a huge amount of media interest in the sale of Royal Mail shares. We’ve seen this trend reflected in high numbers of visits to GOV.UK - in fact, at times, almost one in three …
We held our first few user needs workshops with agencies at the end of September, in order to test the format of the sessions. Thanks to feedback from both agency and GDS colleagues following these trials, we’ve iterated different versions …
Over the summer, we've been exploring ways to improve browsing GOV.UK. Our goal is to get users to their destination faster and to make pages simpler to scan and understand. We've started with the Business section, to see what we …
Here are some of the things we’re working on in the next 2 weeks: User needs workshops. Over the last fortnight we’ve completed 6 trial user needs workshops. We’ve used these trials to refine the format of the workshop and …
The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next, on the GDS blog.