A year of Google Analytics 4 on GOV.UK
Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.
Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.
As we reflect on a successful event at GDS for World Information Architecture Day, find out how information architects’ work to classify, structure and consistently manage content is supporting GOV.UK’s ambitions.
We’ve improved how we work at GOV.UK by creating a new design resource for our teams. Here’s why and how we did it.
Learn more about our approach to designing GOV.UK’s experimental chatbot.
Learn how we’re addressing the risk of our experimental chatbot being manipulated to produce unintended or harmful responses.
We’ve been working with students to envision what GOV.UK could look like in years to come, helping them to develop career skills and allowing us to explore innovative approaches. Find out how the project went.
We’ve launched a new strategy for the GOV.UK Publishing Service. Learn how our plans will make it easier and quicker for us to publish content and help GOV.UK become multi-channel.
We’ve made further big improvements to our tool used by more than 2,000 publishers across government. Find out why and what it means.
Find out how we developed our GOV.UK growth strategy, and the data, techniques and tools that we used.
You might’ve spotted a change in the number of government departments. Here’s how we supported this change, updated GOV.UK to reflect it and what we learned from doing so.