What happens when things go wrong on GOV.UK
...who are working on our Technical Support team for the week. They’re there specifically to provide support and to deal with problems on the site. When something has gone wrong,...
How we work
Guerrilla testing content - it makes it better
...And it makes you recognise your own assumptions as a content designer. At the GOV.UK content conference beta, I ran a session to tell the content community about some guerrilla...
Working with subject matter experts to improve content
In this guest post, Amanda McMahon of the Disclosure and Barring Service (DBS) talks about working with subject matter experts (SMEs) to improve GOV.UK content and user engagement. Towards the end of last year, I started thinking about improving content …
Introducing GOV.UK's Policy and Engagement Team
...a better description for what we do than 'proposition managers'. Second, in response to a number of requests, we’ve created a new inbox for GOV.UK enquiries. It’s the place to...
Happy 3rd birthday, GOV.UK
...that, I’ll also be developing a renewed vision for what GOV.UK should become in the years ahead. I’m keen to hear from people inside and outside of government with ideas...
Getting the content design community together
Guest post from Dave Hallworth, Managing Editor at the Department for Education (DfE), and Jeni Pitkin, Digital Content Officer at the Department for Business, Innovation and Skills (BIS). In January 2015 we went to the GDS Content Design Conference. This …
8 days at the Treasury: writing GOV.UK content for the Summer Budget
It was 35 degrees on the day I started at the Treasury. Greece was in crisis and the Chancellor’s Summer Budget was 7 days away. The atmosphere was intense. I went there to draft the Budget news story and to …
User journey maps and funnels
Posted by:
Keith Emmerson, Content Product Lead, Posted on:
-
Categories:
Best practice, How we work, User insights
Over in content corner at GOV.UK, we’re spending 20% of our time improving content beyond our reactive ‘business as usual’ work. I've been looking at the Standard Visitor visa guide. My analyst colleague Chris Russell suggested modelling a user’s journey …
GOV.UK high-level roadmap - Quarter 2, 2015
Following on from the recent trio of posts in which we talked about the operating context, team structure and goals for GOV.UK in 2015 to 2016, we’ve now completed the...
Improving content for display on mobile
GOV.UK will be 3 years old this October. So we decided it was time for a group of content designers to take a more detailed look at how GOV.UK works on mobile devices. We knew GOV.UK was designed to be …
Related content and links
Read about the GOV.UK app
The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next, on the GDS blog.