User insights
Over the summer, we've been exploring ways to improve browsing GOV.UK. Our goal is to get users to their destination faster and to make pages simpler to scan and understand. We've started with the Business section, to see what we …
It’s been a few months now since we started blogging here about how we’re making and improving the GOV.UK website . So it’s high time we asked you whether you reckon we’re making a good job of it (the blogging, …
Like a lot of teams working in government departments, we send round regular update emails to a large group. Often, we don't hear anything back. Is this because people aren't interested, or because we're giving them all the information they …
Visualising analytics data can help us see trends and gain insights into things that aren’t possible to see just by looking at the numbers in our standard analytics interface. The diagram above (and here in an interactive form) is one …
We have evangelised about the importance of analysing search data to help define user needs and measure the effectiveness of GOV.UK content. Unfortunately, one of the most important sources of data is drying up: what people searched for in Google …
In the last few weeks, we've been taking a look at how people browse and navigate GOV.UK. We've just made a start with some HTML prototypes and research in the usability lab.
Right from the beginning of GOV.UK, we knew we wanted to provide a single place where users could get help using the site. We called it 'support', as the sections within it were broad. The content was originally gathered from product …
We recently introduced a new iteration of the Child Benefit tax calculator on GOV.UK and I wanted to share how we got there. The core team I was part of a small multi-disciplinary team brought together to work on this …
I’ve been looking at the analytics for document series pages, particularly the distribution of pages, how users were getting to them and where they were going next. This is because, as we wrote recently, the product team are working on …
Usually, users want to see the latest and most up to date information on a given policy, announcement, consultation etc. But they may also want to know how it has changed. We have this information, because our publishing tool requires …