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How people used GOV.UK in 2025

A computer screen showing the numerals 2025, with a phone screen displaying the GOV.UK crown, graphs, social media engagement icons and a magnifying glass against a blue background.

How people used GOV.UK in 2025

User insights help us to understand how we can develop GOV.UK to ensure it continues to meet people’s needs and work well for everyone. Learn about some of 2025’s main findings across the GOV.UK website, app and social media channels.

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Simplified tagging infrastructure and tools - done.

Posted by: Holly Garrett, Posted on: 31 October 2016 - Categories: Content, Finding things, What we're working on

The Finding Things team have completed their mission to rebuild and simplify GOV.UK’s tagging infrastructure!

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What we're working on: 28 October 2016

Posted by: Hemita Bhatti, Posted on: 28 October 2016 - Categories: What we're working on

This is a list of what we’ve been working on since the last update on 14 October 2016, and what we plan to do next. As usual we’ve divided the work up into lists of what we’ve been doing to …

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Making it easier to understand smart answer logic

Posted by: Ben Andrews, Posted on: 27 October 2016 - Categories: Content, Product changes

One part of the Content Tools team mission is to help content designers within GDS be more effective at what they do. To make marginal gains in a variety of areas that collectively add up to a lot. The following …

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Format migration and Publishing Platform update

Posted by: Shilpa Acharya, Posted on: 25 October 2016 - Categories: Product changes
Specialist Publisher content formats have been migrated

This post is about our work on the Publishing Platform, what we’ve done so far, what we’re going to do, and how that will all help simplify our publishing applications’ code base as well as helping us focus on building …

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A broad look at international user needs

Posted by: robertrankin, Posted on: 21 October 2016 - Categories: Content, User insights

We’re the international content discovery team, our 6-week mission, to boldly go where some people have gone before, finding international users’ needs. Camped out on the seventh floor at Aviation House, with vaguely international-themed bunting, we have spent the last …

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The finding and the things

Posted by: Giulia Bazoli, Posted on: 17 October 2016 - Categories: Finding things, User insights, What we're working on

On the GOV.UK Finding Things team we are working on developing a ‘single subject taxonomy’ to improve navigation and search on GOV.UK. We decided to trial this approach with education content.

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What we're working on: 14 October 2016

Posted by: Hemita Bhatti, Posted on: 14 October 2016 - Categories: What we're working on

This is a list of what we’ve been working on since the last update on 30 September 2016, and what we plan to do next. As usual we’ve divided the work up into lists of what we’ve been doing to …

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#ConCon4: The fourth cross-government content conference

Posted by: Persis Howe, Posted on: 13 October 2016 - Categories: Content, Events

We’re now on our fourth content conference, and we learn each time we run them. For the first time, we had more presenters from outside GDS than inside GDS. That’s important because the content community is far broader than GDS. …

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The GOV.UK content team structure

Posted by: catherinegordy, Posted on: 7 October 2016 - Categories: Content, How we work

It’s been a while since we last blogged about how the GOV.UK content team is structured. Our 2015 post about changes to the content design team explained we created 4 teams in order to develop knowledge in a subject areas and …

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A new way to do campaigns on GOV.UK

Posted by: Charles Davie, Posted on: 5 October 2016 - Categories: Product changes

We’ve been working to improve the way GOV.UK hosts marketing campaigns. I’m writing this blog post to explain how we are improving the current campaigns functionality by introducing a new campaigns platform.

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Inside GOV.UK

A blog about running and improving GOV.UK, for anyone who is working on GOV.UK or interested in how the digital home of the UK government works. Written by the Government Digital Service team.

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Graphic showing 3 mobile phone screens with GOV.UK app on them. Title "GOV.UK Public beta"The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next, on the GDS blog.

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