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A year of Google Analytics 4 on GOV.UK

Dark blue dashboard with sidebar icons (crown, bell, bug, gear), bar charts, a circular progress indicator labelled '4', a waveform graph, and coloured notification panels indicating status.

A year of Google Analytics 4 on GOV.UK

Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.

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Format migration and Publishing Platform update

Posted by: Shilpa Acharya, Posted on: 25 October 2016 - Categories: Product changes
Specialist Publisher content formats have been migrated

This post is about our work on the Publishing Platform, what we’ve done so far, what we’re going to do, and how that will all help simplify our publishing applications’ code base as well as helping us focus on building …

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A broad look at international user needs

Posted by: robertrankin, Posted on: 21 October 2016 - Categories: Content, User insights

We’re the international content discovery team, our 6-week mission, to boldly go where some people have gone before, finding international users’ needs. Camped out on the seventh floor at Aviation House, with vaguely international-themed bunting, we have spent the last …

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The finding and the things

Posted by: Giulia Bazoli, Posted on: 17 October 2016 - Categories: Finding things, User insights, What we're working on

On the GOV.UK Finding Things team we are working on developing a ‘single subject taxonomy’ to improve navigation and search on GOV.UK. We decided to trial this approach with education content.

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What we're working on: 14 October 2016

Posted by: Hemita Bhatti, Posted on: 14 October 2016 - Categories: What we're working on

This is a list of what we’ve been working on since the last update on 30 September 2016, and what we plan to do next. As usual we’ve divided the work up into lists of what we’ve been doing to …

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#ConCon4: The fourth cross-government content conference

Posted by: Persis Howe, Posted on: 13 October 2016 - Categories: Content, Events

We’re now on our fourth content conference, and we learn each time we run them. For the first time, we had more presenters from outside GDS than inside GDS. That’s important because the content community is far broader than GDS. …

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The GOV.UK content team structure

Posted by: catherinegordy, Posted on: 7 October 2016 - Categories: Content, How we work

It’s been a while since we last blogged about how the GOV.UK content team is structured. Our 2015 post about changes to the content design team explained we created 4 teams in order to develop knowledge in a subject areas and …

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A new way to do campaigns on GOV.UK

Posted by: Charles Davie, Posted on: 5 October 2016 - Categories: Product changes

We’ve been working to improve the way GOV.UK hosts marketing campaigns. I’m writing this blog post to explain how we are improving the current campaigns functionality by introducing a new campaigns platform.

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Advanced content design training at HMRC

Posted by: Christine Cawthorne and Julie White, Posted on: 3 October 2016 - Categories: Content

Christine recently created a new course for HM Revenue and Custom's (HMRC's) content designers. The 2 teams in Newcastle and Manchester are well practised at writing content to user needs but wanted to look at the whole user journey. Julie: …

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What we're working on: 30 September 2016

Posted by: Hemita Bhatti, Posted on: 30 September 2016 - Categories: What we're working on

This is a list of what we’ve been working on since the last update on 16 September 2016, and what we plan to do next. As usual we’ve divided the work up into lists of what we’ve been doing to …

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Iterating on the GOV.UK content review process

Posted by: Abigail Waraker, Posted on: 28 September 2016 - Categories: Content

Three or so years ago, GOV.UK had just 2 content reviewers checking content changes made by content designers and pressing the publish button.

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Inside GOV.UK

A blog about running and improving GOV.UK, for anyone who is working on GOV.UK or interested in how the digital home of the UK government works. Written by the GOV.UK team.

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