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How people used GOV.UK in 2025

A computer screen showing the numerals 2025, with a phone screen displaying the GOV.UK crown, graphs, social media engagement icons and a magnifying glass against a blue background.

How people used GOV.UK in 2025

User insights help us to understand how we can develop GOV.UK to ensure it continues to meet people’s needs and work well for everyone. Learn about some of 2025’s main findings across the GOV.UK website, app and social media channels.

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Creating pathways for users

Posted by: Gaynor Burns and Vicky Buser, Posted on: 20 November 2015 - Categories: Product changes

We've blogged about how we're bringing our different subject taxonomies together and allowing content designers to tag with a single topic, describing what the content is about. We also have to work out how to present topic pages to users …

Read more of Creating pathways for users - 9 comments

What happens when things go wrong on GOV.UK

Posted by: Stephanie Richardson-Dreyer, Posted on: 18 November 2015 - Categories: How we work

...who are working on our Technical Support team for the week. They’re there specifically to provide support and to deal with problems on the site. When something has gone wrong,...

Read more of What happens when things go wrong on GOV.UK - 3 comments

Guerrilla testing content - it makes it better

Posted by: John Ploughman, Posted on: 16 November 2015 - Categories: Best practice, How we work, User insights

...And it makes you recognise your own assumptions as a content designer. At the GOV.UK content conference beta, I ran a session to tell the content community about some guerrilla...

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What we’re working on: 13 November 2015

Posted by: Jack Church, Posted on: 13 November 2015 - Categories: What we're working on

...rent property from 1 February 2016. we’ve also updated 3 pieces of mainstream content private renting, check tenant right to rent documents and penalties illegal renting and added a homepage...

Read more of What we’re working on: 13 November 2015 - 1 comment

Working with subject matter experts to improve content

Posted by: Keith Emmerson, Content Product Lead, Posted on: 13 November 2015 - Categories: How we work

In this guest post, Amanda McMahon of the Disclosure and Barring Service (DBS) talks about working with subject matter experts (SMEs) to improve GOV.UK content and user engagement. Towards the end of last year, I started thinking about improving content …

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Introducing GOV.UK's Policy and Engagement Team

Posted by: Clive Richardson, Posted on: 9 November 2015 - Categories: Events, How we work, Working with us

...a better description for what we do than 'proposition managers'. Second, in response to a number of requests, we’ve created a new inbox for GOV.UK enquiries. It’s the place to...

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Developing a subject-based taxonomy for GOV.UK

Posted by: Gaynor Burns and Vicky Buser, Posted on: 2 November 2015 - Categories: Finding things, Product changes

Why is the topic taxonomy important? We want users to be able to find related content across government about a particular topic via a single browse structure. This is central to  the vision for improving navigation on GOV.UK, as Ben …

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Rebuilding GOV.UK's publishing tools

Posted by: Brad Wright, Posted on: 27 October 2015 - Categories: Product changes

As Neil explained in the GOV.UK 3rd birthday post, we’re focused on 2 main priorities for the rest of this financial year.

Read more of Rebuilding GOV.UK's publishing tools - 1 comment

Improving navigation on GOV.UK

Posted by: Ben Andrews, Posted on: 27 October 2015 - Categories: Finding things, Product changes

One of the biggest frustrations users sometimes have with GOV.UK is the difficulty of finding what they need - and discovering what they don’t yet know they need - through site search and navigation.

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Happy 3rd birthday, GOV.UK

Posted by: Neil Williams, Posted on: 16 October 2015 - Categories: How we work, Vision and plans
Piñata in the shape of a 3

...that, I’ll also be developing a renewed vision for what GOV.UK should become in the years ahead. I’m keen to hear from people inside and outside of government with ideas...

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Inside GOV.UK

A blog about running and improving GOV.UK, for anyone who is working on GOV.UK or interested in how the digital home of the UK government works. Written by the Government Digital Service team.

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Graphic showing 3 mobile phone screens with GOV.UK app on them. Title "GOV.UK Public beta"The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next, on the GDS blog.

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