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A year of Google Analytics 4 on GOV.UK

Dark blue dashboard with sidebar icons (crown, bell, bug, gear), bar charts, a circular progress indicator labelled '4', a waveform graph, and coloured notification panels indicating status.

A year of Google Analytics 4 on GOV.UK

Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.

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What we’re working on: 13 November 2015

Posted by: Jack Church, Posted on: 13 November 2015 - Categories: What we're working on

...rent property from 1 February 2016. we’ve also updated 3 pieces of mainstream content private renting, check tenant right to rent documents and penalties illegal renting and added a homepage...

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Working with subject matter experts to improve content

Posted by: Keith Emmerson, Content Product Lead, Posted on: 13 November 2015 - Categories: How we work

In this guest post, Amanda McMahon of the Disclosure and Barring Service (DBS) talks about working with subject matter experts (SMEs) to improve GOV.UK content and user engagement. Towards the end of last year, I started thinking about improving content …

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Introducing GOV.UK's Policy and Engagement Team

Posted by: Clive Richardson, Posted on: 9 November 2015 - Categories: Events, How we work, Working with us

...a better description for what we do than 'proposition managers'. Second, in response to a number of requests, we’ve created a new inbox for GOV.UK enquiries. It’s the place to...

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Developing a subject-based taxonomy for GOV.UK

Posted by: Gaynor Burns and Vicky Buser, Posted on: 2 November 2015 - Categories: Finding things, Product changes

Why is the topic taxonomy important? We want users to be able to find related content across government about a particular topic via a single browse structure. This is central to  the vision for improving navigation on GOV.UK, as Ben …

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Rebuilding GOV.UK's publishing tools

Posted by: Brad Wright, Posted on: 27 October 2015 - Categories: Product changes

As Neil explained in the GOV.UK 3rd birthday post, we’re focused on 2 main priorities for the rest of this financial year.

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Improving navigation on GOV.UK

Posted by: Ben Andrews, Posted on: 27 October 2015 - Categories: Finding things, Product changes

One of the biggest frustrations users sometimes have with GOV.UK is the difficulty of finding what they need - and discovering what they don’t yet know they need - through site search and navigation.

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Happy 3rd birthday, GOV.UK

Posted by: Neil Williams, Posted on: 16 October 2015 - Categories: How we work, Vision and plans
Piñata in the shape of a 3

...that, I’ll also be developing a renewed vision for what GOV.UK should become in the years ahead. I’m keen to hear from people inside and outside of government with ideas...

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Getting the content design community together

Posted by: John Turnbull, Posted on: 6 October 2015 - Categories: How we work, Working with us

Guest post from Dave Hallworth, Managing Editor at the Department for Education (DfE), and Jeni Pitkin, Digital Content Officer at the Department for Business, Innovation and Skills (BIS). In January 2015 we went to the GDS Content Design Conference. This …

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What we’re working on: 2 October 2015

Posted by: Jack Church, Posted on: 2 October 2015 - Categories: What we're working on

...SaBRE, Horizon 2020 and 26 HM Tribunals (just courts left to go!) Mission: Content improvement themes alpha completed our Certificate of Professional Competence driver content improvement theme to improve the...

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Improving forms, killing PDFs and Google Analytics: the second GOV.UK local meetup

Posted by: John Ploughman, Posted on: 29 September 2015 - Categories: Best practice, Events

...lot of respect for the work that had been done to publish the Summer 2015 Budget in HTML. Using Google Analytics, we can now track how often PDFs are downloaded....

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Inside GOV.UK

A blog about running and improving GOV.UK, for anyone who is working on GOV.UK or interested in how the digital home of the UK government works. Written by the GOV.UK team.

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