User insights help us to understand how we can develop GOV.UK to ensure it continues to meet people’s needs and work well for everyone. Learn about some of 2025’s main findings across the GOV.UK website, app and social media channels.
This is an update on some work we’re doing to make it easier to find things on GOV.UK. As explained in the previous post, part of the solution to help users find what they need is to reduce the number …
Last year, Google released the enhanced version of Google Analytics, Universal Analytics. We’ve been running the Universal Analytics code in parallel with classic Google Analytics to test data accuracy. We’re happy with it and so we'll now switch the GOV.UK …
...changes to centrally-managed content including: annual uprating of fees and charges across 150+ URLs changes relating to the new tax year including rules for pensions, capital gains tax, marriage allowance,...
...help you see what's going on as the election approaches. Register to vote People can register to vote at www.gov.uk/register-to-vote up until 20 April. We'll continue to promote this on...
GOV.UK has done some significant things to improve the content that government publishes.
We’re testing and launching changes to the manuals format, as the first of our improvement plans. These improvements will roll out over the next few weeks. Search a manual We’re adding internal search of the contents of a manual, accessed …
In 2 years GOV.UK has changed a lot. However, the campaign format (as used for the fire kills campaign) hasn’t seen the same improvement as other areas. So we launched a discovery phase earlier this year to understand more about …
We’re planning to update the categories that Inside GOV.UK blog entries can be tagged to. We have 30 categories right now - some of which are duplicates (eg 'search' and 'search & navigation') or too vague (eg 'GOV.UK'). We’ve looked …
We’ve set up a trending searches dashboard to show search terms that people are looking for more than usual in GOV.UK site search. This can help you to spot emerging or rising user needs and react quickly to make sure …
...the visa application routes requiring extensive changes to mainstream content rename a number of organisations including Highways Agency (relaunching as Highways England), Treasury Solicitors Office (now the Government Legal Department)...
The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next, on the GDS blog.