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A year of Google Analytics 4 on GOV.UK

Dark blue dashboard with sidebar icons (crown, bell, bug, gear), bar charts, a circular progress indicator labelled '4', a waveform graph, and coloured notification panels indicating status.

A year of Google Analytics 4 on GOV.UK

Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.

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Content clinic: 27 November

Posted by: Lynne Roberts, Posted on: 11 November 2014 - Categories: Best practice, Events

We’re back in London for the content clinic this month, which will be held at the Department for Transport on 27 November. It’s a great opportunity to meet other editors, get answers to your questions and tell us more about …

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Roadmap update: Friday 7 November

Posted by: Neil Williams, Posted on: 7 November 2014 - Categories: What we're working on

...new ‘info’ pages, revealing user needs and usage data to help content designers measure performance and improve their content enabled translation of content in Whitehall publisher into Estonian made several...

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Improvements to smart answers

Posted by: Roo Reynolds, Posted on: 6 November 2014 - Categories: Product changes

We’re improving smart answers, both how they’re presented and how they work under the covers. Smart answers are one of the formats we use on GOV.UK to make it easy (or at least, easier) for users to find out what …

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How soon do users see content after you’ve pressed ‘publish’?

Posted by: Graham Francis, Posted on: 5 November 2014 - Categories: Working with us

We often get asked how long it takes for content to appear on the GOV.UK site after it's been published in Whitehall publisher. Publishing times: when does content go 'live'? Always check our guidance on How to publish on GOV.UK for up-to-date …

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Content clinic in Sheffield: what we talked about

Posted by: Persis Howe and Lynne Roberts, Posted on: 4 November 2014 - Categories: Best practice, Events

Our second content clinic field trip took us to Sheffield. More than a dozen content designers came together to talk about what works or doesn’t work for them on GOV.UK. Open data formats Linda Humphries spoke again about government taking the …

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Organisation pages: choose your own layout

Posted by: Alan Maddrell, Posted on: 3 November 2014 - Categories: Product changes

We've changed organisation pages so you can include either what were called 'featured services and guidance' or 'top tasks' links at the top of the page - but not both.

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How users navigate between sections on GOV.UK

Posted by: Ashraf Chohan, Posted on: 31 October 2014 - Categories: User insights

I’ve recently been analysing how users navigate their way around GOV.UK and want to share the findings. There were more than 56 million visits to GOV.UK in September 2014, a new monthly record. My task was to summarise where users …

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Linking to external publications: now clearer and more flexible

Posted by: Daniel Roseman, Posted on: 30 October 2014 - Categories: Product changes

We’ve made it easier to link to publications hosted outside GOV.UK in a way which is clear and useful for users. When you use the publication format you have 3 options: upload a file create an HTML attachment indicate the publication is …

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Info pages: publishing data about user needs and metrics

Posted by: Jake Benilov, Posted on: 29 October 2014 - Categories: Product changes, User insights
Image of the "Apply for a UK Visa" info page

We’ve just launched ‘info’ pages on GOV.UK. These pages aim to help anyone who publishes on GOV.UK to: start content design with user needs spot problems and potential improvements with existing content

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Content and publishing guidance update

Posted by: Lynne Roberts, Posted on: 28 October 2014 - Categories: Best practice

Three weeks ago we launched revised content and publishing guidance to make it easier for GOV.UK publishers to find information about style, content design and using Whitehall publisher. It’s still a work in progress, so since then we’ve filled in …

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Inside GOV.UK

A blog about running and improving GOV.UK, for anyone who is working on GOV.UK or interested in how the digital home of the UK government works. Written by the GOV.UK team.

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