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Best practice

Guest post: Sharing some user-centred content principles

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In the cross-government content community, we’ve been talking a lot about the crucial part content plays in coherent services. Helping colleagues from other disciplines understand the value of user-centred content is one of the goals of GOV.UK’s content operating model …

Working with service teams to improve user journeys

Posted by: , Posted on: - Categories: Best practice, How we work, Working with us

In the GOV.UK content team we spend 20% of our time on ‘improvement themes’ where we iterate content based on data and user feedback. We identify content that needs improving by working with performance analysts, user researchers and analysing feedback …