Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.
This post is part of a series. See the introduction here: New normal, new teams, new goals We’re restructuring the teams in our product group to reflect the new normal for GOV.UK. This post explains why we’re making changes, what …
This post is part of a series. See the introduction here: New normal, new teams, new goals. Since the beta release of GOV.UK in January 2012, the GOV.UK team has been hard at work building, scaling up and iterating the …
...meantime: we’ve continued to maintain the site and make valuable improvements as usual, prioritising the most urgent and important things sprint by sprint). Image by Dean Hochman. Neil Williams is...
Why we need a community There are more than 350 analytics users across government departments, agencies and arm’s length bodies (A/ALBs). They want information on analytics techniques and best practice; we at GDS want to learn what different types of …
On 19 May 2015, we held a content clinic at the Department for Education, with 15 editors from 8 organisations. Quantitative content analysis To start, Jonathan Richardson spoke about Defra’s smarter guidance programme, and how he’s built a tool to …
I wrote on 22 May about our plans to complete the migration to Universal Analytics on 2 June. I’m delighted to say the mission is achieved. Why we've moved Universal Analytics includes new features, which we'll be exploring later in …
...continued to replace detailed guidance categories with topics and subtopics, and link mainstream browse through to topics reviewed 75% of all GOV.UK content as part of the ongoing work to...
This is an update on some work we’re doing to make it easier to find things on GOV.UK. As explained in the previous post, part of the solution to help users find what they need is to reduce the number …
Last year, Google released the enhanced version of Google Analytics, Universal Analytics. We’ve been running the Universal Analytics code in parallel with classic Google Analytics to test data accuracy. We’re happy with it and so we'll now switch the GOV.UK …
...changes to centrally-managed content including: annual uprating of fees and charges across 150+ URLs changes relating to the new tax year including rules for pensions, capital gains tax, marriage allowance,...