When simple words aren't so simple
Good content is always easy to read and understand - but sometimes you need to get to know users better before you can choose the right words. We write for everyone in the UK on GOV.UK, so we’re always trying …
How we work
Improving the GOV.UK content team
The content team is dealing with more requests than ever before, and there wasn't a small amount to begin with. Liz Lutgendorff’s post from last December on the content team’s year in numbers gives you a sense of the amount …
Showing the thing: a different approach to content for importers and exporters
Posted by:
Holly Challenger, Lucy Hartley and Stephen Gill, Posted on:
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Categories:
How we work, Product changes
The GDS content team are believers in iteration and continuous improvement. We spend a lot of time iterating: making improvements to GOV.UK's content based on user research and insight from analytics. But what do you do when you’ve got a …
Content crits: conquering through collaboration
As of 6 April 2016, every dog in the UK must be fitted with a microchip - all 8 million of them. Currently around 60% of them are sporting ‘chips. Not a bad start, but that’s still a significant number …
Working with service teams to improve user journeys
In the GOV.UK content team we spend 20% of our time on ‘improvement themes’ where we iterate content based on data and user feedback. We identify content that needs improving by working with performance analysts, user researchers and analysing feedback …
Finding things audit (2/2): how early years went
Education is the first theme of the GDS finding things project, and early years is the first content area. As we’ve now completed our audit of the early years content, and it went pretty smoothly, other departments have been asking …
Finding things audit (1/2): what, why, how
The finding things taxonomy work has completed the first content audit. This involved editors from different organisations reviewing all the content about early years education and childcare provision (eg childminding). Here's how we got on.
Training to publish on GOV.UK
I know many of you are having trouble getting places on our training to write for and publish on GOV.UK. So I wanted to give you an update. We’ve been busy Since April we‘ve trained about 1,100 people in about …
Redesigning content to match changing user behaviour
Last week we refreshed the content about the driving test on GOV.UK. It's the biggest change that's been made to it since the beta of GOV.UK launched back in February 2012.
How to lose contact information and alienate people
DVLA’s contact centre is the largest single-site contact centre in government and it gets over 1 million calls each month. The volume has increased since the changes to important services such as vehicle tax, and scrapping the paper counterpart driving …
Related content and links
GOV.UK’s strategy for growth
GOV.UK is moving to be multi-channel. Learn more about our priorities by reading our strategy for growth.
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