User insights
As a performance analyst on GOV.UK, my job is to assess how well the site is performing, and track the effects of changes we put in place. Sometimes people think this mostly involves monitoring trends. That's important, but the interesting …
In December 2016 we wrote about our fifth round of benchmarking on GOV.UK. Since the blog post we’ve been analysing and sharing our results across GDS. Although we learned a lot about the specific tasks, we also found out more …
We launched the beta version of the new taxonomy earlier this year, which focuses on education content. In this post we’ll go into more detail about why this new taxonomy is required, and the choices we made while developing it.
Twice a year the user research team runs a benchmarking exercise so we can see how GOV.UK performs. It’s really important to constantly monitor how we’re doing to identify changes in trends that we should be focussing efforts on.
We’re the international content discovery team, our 6-week mission, to boldly go where some people have gone before, finding international users’ needs. Camped out on the seventh floor at Aviation House, with vaguely international-themed bunting, we have spent the last …
On the GOV.UK Finding Things team we are working on developing a ‘single subject taxonomy’ to improve navigation and search on GOV.UK. We decided to trial this approach with education content.
The 3 existing ways of tagging things mainstream browse categories, policy areas, topics and subtopics means that tagging is complex and publishers aren’t clear what effect tagging has and where the document will appear. We want to separate the process …
To help us analyse and measure the performance of our content we use Google Analytics, which records the pages users visit. This year we’ve made improvements to GOV.UK that allows us to comprehensively record information about users’ interactions across the …
As a content designer, it’s often hard to know how to best use the insights from discovery research. It can feel like a big leap to take a research finding and translate it into words on a page. This is …
...about using your own car for the test was www.gov.uk/practical-driving-test-for-cars/rules-for-cars-used-for-driving-tests. So we've made the URLs shorter and more memorable. The guide is now at www.gov.uk/driving-test, and the part about using...