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A year of Google Analytics 4 on GOV.UK

Dark blue dashboard with sidebar icons (crown, bell, bug, gear), bar charts, a circular progress indicator labelled '4', a waveform graph, and coloured notification panels indicating status.

A year of Google Analytics 4 on GOV.UK

Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.

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What we’re working on: 8 January 2016

Posted by: Jack Church, Posted on: 11 January 2016 - Categories: What we're working on

...Agency (DVSA). We're looking at how we can reduce the number of people who go to their car or motorcycle practical test ill-prepared because they don't know what they need...

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Site search improvements: quick wins

Posted by: Tara Stockford, Senior Performance Analyst at GOV.UK, GDS, Posted on: 30 December 2015 - Categories: Finding things, Product changes

We’ve made quite a few improvements and fixes to the GOV.UK search engine this year, even though our main focus has been on improving navigation and how content is organised.

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What we’re working on:  11 December 2015

Posted by: Jack Church, Posted on: 18 December 2015 - Categories: What we're working on

...iforms to help users update their details online worked on user journeys to HMRC's personal tax account Improving GOV.UK Things we’ve done to improve GOV.UK in relation to the missions...

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A year in the life of the GOV.UK content team

Posted by: Liz Lutgendorff, Posted on: 10 December 2015 - Categories: How we work

The GOV.UK content team is responsible for updating over 3,200 pieces of content (what we refer to as mainstream content). The content team is made up of about 25 content designers, supported by 2 delivery managers, 2 performance analysts, 3 …

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Using analytics within product teams at GOV.UK

Posted by: Jen Allum - Former Director, GOV.UK, Posted on: 9 December 2015 - Categories: How we work, Product changes, User insights

...structured in our use of this data, so we've created a simple analytics report. It shows activity in the apps, focusing on how they are used by government publishers. This...

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Product decisions for GOV.UK

Posted by: Rosalyn Vaughan, Posted on: 1 December 2015 - Categories: Best practice, How we work, Product changes

At the recent Content Conference we ran a session with editors in government to help them better understand how product decisions are made in GOV.UK. We received a lot of positive feedback from content designers saying that they found the insights …

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Incident report: announcements on GOV.UK

Posted by: Stephanie Richardson-Dreyer, Posted on: 24 November 2015 - Categories: Incident reports

This post is about a recent incident on the GOV.UK website. For more information on incidents on GOV.UK, you can check the status of the GOV.UK site or read more...

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Creating pathways for users

Posted by: Gaynor Burns and Vicky Buser, Posted on: 20 November 2015 - Categories: Product changes

We've blogged about how we're bringing our different subject taxonomies together and allowing content designers to tag with a single topic, describing what the content is about. We also have to work out how to present topic pages to users …

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What happens when things go wrong on GOV.UK

Posted by: Stephanie Richardson-Dreyer, Posted on: 18 November 2015 - Categories: How we work

...who are working on our Technical Support team for the week. They’re there specifically to provide support and to deal with problems on the site. When something has gone wrong,...

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Guerrilla testing content - it makes it better

Posted by: John Ploughman, Posted on: 16 November 2015 - Categories: Best practice, How we work, User insights

...And it makes you recognise your own assumptions as a content designer. At the GOV.UK content conference beta, I ran a session to tell the content community about some guerrilla...

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Inside GOV.UK

A blog about running and improving GOV.UK, for anyone who is working on GOV.UK or interested in how the digital home of the UK government works. Written by the GOV.UK team.

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