User insights help us to understand how we can develop GOV.UK to ensure it continues to meet people’s needs and work well for everyone. Learn about some of 2025’s main findings across the GOV.UK website, app and social media channels.
Guest post from Dave Hallworth, Managing Editor at the Department for Education (DfE), and Jeni Pitkin, Digital Content Officer at the Department for Business, Innovation and Skills (BIS). In January 2015 we went to the GDS Content Design Conference. This …
...SaBRE, Horizon 2020 and 26 HM Tribunals (just courts left to go!) Mission: Content improvement themes alpha completed our Certificate of Professional Competence driver content improvement theme to improve the...
...lot of respect for the work that had been done to publish the Summer 2015 Budget in HTML. Using Google Analytics, we can now track how often PDFs are downloaded....
...other colleagues across government, we’ve also: enabled GDS content designers to create short ('friendly') URLs without the need for developer input fixed a bug that stopped the Whitehall publishing application...
...weeks we expect to: complete SaBrE and Planning inspectorate transitions complete our improvement work on Emergency travel documents content upgrade Ruby and Rails for the static app alert out of...
A detailed guide is a content type used for answering specific, task-oriented user needs or providing advice to specialist or professional audiences. There are more than 4,000 detailed guides published on GOV.UK, on topics ranging from calculating your school milk …
Editors often want to be able to preview their content as it will appear on the site, before making it live. Some of our publishing tools support this – for example Whitehall Publisher – but they’re not very consistent, and many …
...to www.gov.uk/guidance/balancing-water-resources allow GDS editors to withdraw and redirect statistics announcements consistently send organisational data to Google Analytics for all pages display an unsupported browser warning message for publishing tools...
Three weeks ago, we held a workshop on tagging content to the new policy pages with managing editors from government. It became clear that the tagging guidance for all of GOV.UK is now out of date. For those who couldn’t …
...keep the site accurate, available and secure, and to meet the most pressing needs of end users: made improvements to user journeys from GOV.UK to HMRC online services published updates...
The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next, on the GDS blog.