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A year of Google Analytics 4 on GOV.UK

Dark blue dashboard with sidebar icons (crown, bell, bug, gear), bar charts, a circular progress indicator labelled '4', a waveform graph, and coloured notification panels indicating status.

A year of Google Analytics 4 on GOV.UK

Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.

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What we’re working on:  21 September 2015

Posted by: Jack Church, Posted on: 21 September 2015 - Categories: What we're working on

...other colleagues across government, we’ve also: enabled GDS content designers to create short ('friendly') URLs without the need for developer input fixed a bug that stopped the Whitehall publishing application...

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What we’re working on: 9 September 2015

Posted by: Jack Church, Posted on: 9 September 2015 - Categories: What we're working on

...weeks we expect to: complete SaBrE and Planning inspectorate transitions complete our improvement work on Emergency travel documents content upgrade Ruby and Rails for the static app alert out of...

Read more of What we’re working on: 9 September 2015 - 4 comments

Moving detailed guides to /guidance

Posted by: Lisa Scott, Posted on: 27 August 2015 - Categories: Product changes

A detailed guide is a content type used for answering specific, task-oriented user needs or providing advice to specialist or professional audiences. There are more than 4,000 detailed guides published on GOV.UK, on topics ranging from calculating your school milk …

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Previewing manuals and specialist documents

Posted by: Daniel Roseman, Posted on: 24 August 2015 - Categories: Product changes

Editors often want to be able to preview their content as it will appear on the site, before making it live. Some of our publishing tools support this – for example Whitehall Publisher – but they’re not very consistent, and many …

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What we’re working on:  21 August 2015

Posted by: Jack Church, Posted on: 21 August 2015 - Categories: What we're working on

...to www.gov.uk/guidance/balancing-water-resources allow GDS editors to withdraw and redirect statistics announcements consistently send organisational data to Google Analytics for all pages display an unsupported browser warning message for publishing tools...

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How we tag now

Posted by: Elena Findley-de Regt, Posted on: 14 August 2015 - Categories: Best practice

Three weeks ago, we held a workshop on tagging content to the new policy pages with managing editors from government. It became clear that the tagging guidance for all of GOV.UK is now out of date. For those who couldn’t …

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What we’re working on: 7 August 2015

Posted by: Jack Church, Posted on: 7 August 2015 - Categories: What we're working on

...keep the site accurate, available and secure, and to meet the most pressing needs of end users: made improvements to user journeys from GOV.UK to HMRC online services published updates...

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Making the Summer 2015 Budget accessible

Posted by: Lucy Hartley and Helen Nickols, Posted on: 23 July 2015 - Categories: Best practice
The HTML version of the Summer budget 2015

For the first time on GOV.UK, we published the Budget as a web page. We know that publications work better as HTML publications rather than PDFs. They’re better for search, better for mobile and comply with open standards. Let’s HTML …

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What we’re working on: 17 July 2015

Posted by: Neil Williams, Posted on: 17 July 2015 - Categories: What we're working on

...users can find their correct local councils Mission: 16 content themes improved by October completed improvement work on driving-related content, which included refining the 'contact DVLA' smart answer to point...

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8 days at the Treasury: writing GOV.UK content for the Summer Budget

Posted by: Jane Eastwood, Posted on: 17 July 2015 - Categories: How we work

It was 35 degrees on the day I started at the Treasury. Greece was in crisis and the Chancellor’s Summer Budget was 7 days away. The atmosphere was intense. I went there to draft the Budget news story and to …

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Inside GOV.UK

A blog about running and improving GOV.UK, for anyone who is working on GOV.UK or interested in how the digital home of the UK government works. Written by the GOV.UK team.

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