Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.
It’s been a few months now since we started blogging here about how we’re making and improving the GOV.UK website . So it’s high time we asked you whether you reckon we’re making a good job of it (the blogging, …
Like a lot of teams working in government departments, we send round regular update emails to a large group. Often, we don't hear anything back. Is this because people aren't interested, or because we're giving them all the information they …
The first government agencies have now started their move onto GOV.UK. There's a big challenge ahead. This stage of the transition will bring more than 300 agencies and arm’s length bodies (ALBs) into a single website, GOV.UK. Once it's completed, GOV.UK will see …
Visualising analytics data can help us see trends and gain insights into things that aren’t possible to see just by looking at the numbers in our standard analytics interface. The diagram above (and here in an interactive form) is one …
There are 3 main reasons why smart answers, tools and calculators take longer to update than normal (what we call flat) content. They are often more complicated This isn’t to say that flat content isn’t complicated - translating complex tax …
We have evangelised about the importance of analysing search data to help define user needs and measure the effectiveness of GOV.UK content. Unfortunately, one of the most important sources of data is drying up: what people searched for in Google …
...play catch-up, so we'll probably do this for every sprint from now until we've got them back in check. Multiple, ordered HTML versions with metadata. Ongoing from last sprint, we're...
The information in this blogpost may now be out of date. See the current GOV.UK content and publishing guidance. So over the past few weeks, we’ve been talking to a bunch of government organisations about updating your homepages to follow …
...correspondence with ministers and officials (like decision letters). These still fit the definition, albeit less clearly. In the middle of that scale sit things like transparency data and responses to...
...2014 national curriculum, published yesterday by the Department for Education (DFE), are all in our HTML publications format. Our new, national curriculum-approved, style for displaying fractions It's a natively digital...
The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next, on the GDS blog.