Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.
The eagle-eyed among you may have noticed we recently re-jigged the order of items in the header of www.gov.uk/government Before: After: On the top row, "Departments", "Topics" and Worldwide" are...
The information in this blogpost may now be out of date. See the current GOV.UK content and publishing guidance. There are a lot of publication pages on GOV.UK: over 40,000 at the last count. They look simple, but it can …
The information in this blogpost may now be out of date. See the current GOV.UK content and publishing guidance. Reports can be created in any standard Google Analytics report. To monitor changes in traffic to individual pages use the All …
New 'force publish' tracking As most of you are now probably aware, there is a new prompt when anyone force publishes content. This feature (which went live as last week's...
The information in this blogpost may now be out of date. See the current GOV.UK content and publishing guidance. We're bringing Inside Government content in line with mainstream on the...
...Gov on other parts of GOV.UK, like the travel alerts service. Knowing when the office is open is usually helpful to people before they rock up there. Cleaned up a...
The improved GOV.UK site search has been up for a few days now. It makes things better for users by headlining the top 3 search results, then showing the rest...
...this: Currently this is just a view of the data. The work for this week includes beginning to get data into the tool automatically and enabling organisations to edit it....
The information in this blogpost may now be out of date. See the current GOV.UK content and publishing guidance. Translated editions of documents have been a feature of Whitehall for...
There’s been a GDS team diligently working away improving search on GOV.UK. They’ve asked us to relay some important general advice to Whitehall publishers. They’ve come across several apparent duplicate results while testing site search, which are confusing users. There are two …
The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next, on the GDS blog.