Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.
GOV.UK’s most-viewed content gives us crucial guidance about what our users are looking for and how we can develop our services. From a historic Coronation to key tax updates and a new system of emergency alerts, here were some of 2023’s big moments.
...about using your own car for the test was www.gov.uk/practical-driving-test-for-cars/rules-for-cars-used-for-driving-tests. So we've made the URLs shorter and more memorable. The guide is now at www.gov.uk/driving-test, and the part about using...
DVLA’s contact centre is the largest single-site contact centre in government and it gets over 1 million calls each month. The volume has increased since the changes to important services such as vehicle tax, and scrapping the paper counterpart driving …
...feedback on the pages when they couldn’t find something a high number of on-page searches users moving back and forth between the 2 guides because they couldn't find what they...
...structured in our use of this data, so we've created a simple analytics report. It shows activity in the apps, focusing on how they are used by government publishers. This...
Why we need a community There are more than 350 analytics users across government departments, agencies and arm’s length bodies (A/ALBs). They want information on analytics techniques and best practice; we at GDS want to learn what different types of …
Last year, Google released the enhanced version of Google Analytics, Universal Analytics. We’ve been running the Universal Analytics code in parallel with classic Google Analytics to test data accuracy. We’re happy with it and so we'll now switch the GOV.UK …
We’ve set up a trending searches dashboard to show search terms that people are looking for more than usual in GOV.UK site search. This can help you to spot emerging or rising user needs and react quickly to make sure …
During the recent GOV.UK firebreak, we made some improvements to info pages. These are the ‘shadow’ pages that exist for almost every page on GOV.UK. They show user needs for that page and metrics about how well the page meets …