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How people used GOV.UK in 2025

A computer screen showing the numerals 2025, with a phone screen displaying the GOV.UK crown, graphs, social media engagement icons and a magnifying glass against a blue background.

How people used GOV.UK in 2025

User insights help us to understand how we can develop GOV.UK to ensure it continues to meet people’s needs and work well for everyone. Learn about some of 2025’s main findings across the GOV.UK website, app and social media channels.

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Posts about GOV.UK elsewhere

Posted by: Neil Williams, Posted on: 6 March 2015 - Categories: Uncategorized

Three posts about GOV.UK from other blogs, in case you missed them:

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Making it easier to find things on GOV.UK

Posted by: Ben Andrews, Posted on: 6 March 2015 - Categories: How we work

Late last year, we finished transitioning the websites of more than 300 government organisations onto GOV.UK. Since then we’ve formed a new team to focus on improving navigation to make it easier for GOV.UK users to find what they need, …

Read more of Making it easier to find things on GOV.UK - 11 comments

The first GOV.UK local meetup: what we did

Posted by: gov.uk archive author, Posted on: 6 March 2015 - Categories: Events

...been done in the week, and what’s coming up next week. Manuals We talked about the new manuals format and showed off this great example from the Department for Education...

Read more of The first GOV.UK local meetup: what we did - 4 comments

Thinking big: content strategy principles for government

Posted by: Liz Lutgendorff, Posted on: 5 March 2015 - Categories: Best practice

We want to promote a common strategy for content teams across government. This is so we collectively improve content quality across government and identify and fix those things that stop us from meeting our principles. We need all the content …

Read more of Thinking big: content strategy principles for government - 9 comments

Improvements to info pages

Posted by: Jake Benilov and Anna Powell-Smith, Posted on: 3 March 2015 - Categories: Product changes

During the recent GOV.UK firebreak, we made some improvements to info pages. These are the ‘shadow’ pages that exist for almost every page on GOV.UK. They show user needs for that page and metrics about how well the page meets …

Read more of Improvements to info pages - 8 comments

Rethinking the GOV.UK policy format: what our users told us

Posted by: Ben Welby, Posted on: 2 March 2015 - Categories: How we work, User insights

We're changing the policy format to better meet users' needs and get people to what they need faster.

Read more of Rethinking the GOV.UK policy format: what our users told us - 14 comments

First HMRC manual on GOV.UK - give us your feedback

Posted by: Till Wirth, Posted on: 26 February 2015 - Categories: User insights

...to make them more user-friendly and bring them in line with GDS design principles. Between the backend and frontend sits the newly developed “write API” that allows HMRC editors to...

Read more of First HMRC manual on GOV.UK - give us your feedback - 36 comments

Roadmap update: Monday 23rd February

Posted by: Neil Williams, Posted on: 23 February 2015 - Categories: What we're working on

...priority) readying the site for the election making it easier for users to find things through site search and navigation making the publishing software simpler and more flexible The April...

Read more of Roadmap update: Monday 23rd February - 9 comments

Content best practice: let's keep talking

Posted by: John Turnbull, Posted on: 11 February 2015 - Categories: Best practice

“We’re going to split you into groups and get you to do the work.” Words that strike fear into the hearts of conference-goers everywhere, but the delegates at the GDS Content Design Conference were equal to the task.

Read more of Content best practice: let's keep talking - 4 comments

GOV.UK’s firebreak: why and how we spent a month working differently

Posted by: Neil Williams, Posted on: 6 February 2015 - Categories: How we work

...departments and policy section of GOV.UK, one weekend my delivery manager Pete unilaterally deleted the backlog I had lovingly groomed. I was furious for weeks, but it turned out to...

Read more of GOV.UK’s firebreak: why and how we spent a month working differently - 13 comments
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Inside GOV.UK

A blog about running and improving GOV.UK, for anyone who is working on GOV.UK or interested in how the digital home of the UK government works. Written by the Government Digital Service team.

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Graphic showing 3 mobile phone screens with GOV.UK app on them. Title "GOV.UK Public beta"The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next, on the GDS blog.

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