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A year of Google Analytics 4 on GOV.UK

Dark blue dashboard with sidebar icons (crown, bell, bug, gear), bar charts, a circular progress indicator labelled '4', a waveform graph, and coloured notification panels indicating status.

A year of Google Analytics 4 on GOV.UK

Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.

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Thinking big: content strategy principles for government

Posted by: Liz Lutgendorff, Posted on: 5 March 2015 - Categories: Best practice

We want to promote a common strategy for content teams across government. This is so we collectively improve content quality across government and identify and fix those things that stop us from meeting our principles. We need all the content …

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Improvements to info pages

Posted by: Jake Benilov and Anna Powell-Smith, Posted on: 3 March 2015 - Categories: Product changes

During the recent GOV.UK firebreak, we made some improvements to info pages. These are the ‘shadow’ pages that exist for almost every page on GOV.UK. They show user needs for that page and metrics about how well the page meets …

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Rethinking the GOV.UK policy format: what our users told us

Posted by: Ben Welby, Posted on: 2 March 2015 - Categories: How we work, User insights

We're changing the policy format to better meet users' needs and get people to what they need faster.

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First HMRC manual on GOV.UK - give us your feedback

Posted by: Till Wirth, Posted on: 26 February 2015 - Categories: User insights

...to make them more user-friendly and bring them in line with GDS design principles. Between the backend and frontend sits the newly developed “write API” that allows HMRC editors to...

Read more of First HMRC manual on GOV.UK - give us your feedback - 36 comments

Roadmap update: Monday 23rd February

Posted by: Neil Williams, Posted on: 23 February 2015 - Categories: What we're working on

...priority) readying the site for the election making it easier for users to find things through site search and navigation making the publishing software simpler and more flexible The April...

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Content best practice: let's keep talking

Posted by: John Turnbull, Posted on: 11 February 2015 - Categories: Best practice

“We’re going to split you into groups and get you to do the work.” Words that strike fear into the hearts of conference-goers everywhere, but the delegates at the GDS Content Design Conference were equal to the task.

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GOV.UK’s firebreak: why and how we spent a month working differently

Posted by: Neil Williams, Posted on: 6 February 2015 - Categories: How we work

...departments and policy section of GOV.UK, one weekend my delivery manager Pete unilaterally deleted the backlog I had lovingly groomed. I was furious for weeks, but it turned out to...

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Roadmap update: Wednesday 4 February

Posted by: Neil Williams, Posted on: 4 February 2015 - Categories: What we're working on

...databases simplified the code for finders and integrated them with the new publishing pipeline refactored the layout of all mainstream formats to use the new responsive grid system and addressed...

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Improving how we use HTML publications - part 2

Posted by: gov.uk archive author, Posted on: 3 February 2015 - Categories: User insights, Working with us

...wishlist included: better tables, eg adding table editor more flexibility with numbered points the top publication header to be more response to the scale of documents to reduce the size...

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Using HTML publications on GOV.UK - part 1

Posted by: gov.uk archive author, Posted on: 3 February 2015 - Categories: User insights, Working with us

...comply with open standards Better for search There’s so much great metadata in HTML publications. We should, of course, make sure that PDFs we publish have this same metadata, but...

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Inside GOV.UK

A blog about running and improving GOV.UK, for anyone who is working on GOV.UK or interested in how the digital home of the UK government works. Written by the GOV.UK team.

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