User insights help us to understand how we can develop GOV.UK to ensure it continues to meet people’s needs and work well for everyone. Learn about some of 2025’s main findings across the GOV.UK website, app and social media channels.
Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.
GOV.UK has run its first generative AI experiment to see how a Large Language Model (LLM) would work using GOV.UK content. Here are our early findings.
The GOV.UK AI Team are investigating how generative artificial intelligence and large language models could help the millions of people that use GOV.UK every week.
GOV.UK’s most-viewed content gives us crucial guidance about what our users are looking for and how we can develop our services. From a historic Coronation to key tax updates and a new system of emergency alerts, here were some of 2023’s big moments.
Moving across to Google Analytics 4 is a major project. Here’s how we did it and what we’ll be doing to ensure minimal impact to the performance of GOV.UK.
The GOV.UK account trial has been running since November, and here’s what we’ve learned so far.
Related content and links
Inside GOV.UK
A blog about running and improving GOV.UK, for anyone who is working on GOV.UK or interested in how the digital home of the UK government works. Written by the Government Digital Service team.
The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next,