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A year of Google Analytics 4 on GOV.UK

Dark blue dashboard with sidebar icons (crown, bell, bug, gear), bar charts, a circular progress indicator labelled '4', a waveform graph, and coloured notification panels indicating status.

A year of Google Analytics 4 on GOV.UK

Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.

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User journey maps and funnels

Posted by: Keith Emmerson, Content Product Lead, Posted on: 16 July 2015 - Categories: Best practice, How we work, User insights

Over in content corner at GOV.UK, we’re spending 20% of our time improving content beyond our reactive ‘business as usual’ work. I've been looking at the Standard Visitor visa guide. My analyst colleague Chris Russell suggested modelling a user’s journey …

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Rebuilding browse based on user needs

Posted by: Charlotte Clancy, Posted on: 14 July 2015 - Categories: Product changes

This week we’re launching a new section of GOV.UK: ‘childcare and parenting’. It contains existing content, organised in a different way: based on user need. Right now, it looks very similar to the rest of mainstream browse, but this is …

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GOV.UK high-level roadmap - Quarter 2, 2015

Posted by: Neil Williams, Posted on: 10 July 2015 - Categories: How we work, Product changes, Vision and plans

Following on from the recent trio of posts in which we talked about the operating context, team structure and goals for GOV.UK in 2015 to 2016, we’ve now completed the...

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Renaming ‘Topics’ in Whitehall publisher

Posted by: John Turnbull, Posted on: 7 July 2015 - Categories: Product changes

We blogged recently about the changes we’re making to the browse pages on GOV.UK. This is part of the work we’re doing to make it easier to find things. The next, small step is happening this week. The association (tag) …

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Improving content with anonymous feedback

Posted by: Jake Benilov and Persis Howe, Posted on: 29 June 2015 - Categories: Product changes, User insights

At the bottom of most pages on GOV.UK, we ask ‘Is there anything wrong with this page?’. We collect the responses anonymously, in our Feedback explorer tool, sometimes called Feedex. These responses help content designers and publishers fix what’s wrong …

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What we’re working on: 26 June 2015

Posted by: Neil Williams, Posted on: 26 June 2015 - Categories: What we're working on

...subtopic browse page URLs - this will help with subtopic namespace clashes (eg there's already a detailed guide at www.gov.uk/animal-welfare, so now we can have a /animal-welfare subtopic) and also...

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Improving content for display on mobile

Posted by: Nettie Williams, Posted on: 26 June 2015 - Categories: Best practice, How we work, User insights

GOV.UK will be 3 years old this October. So we decided it was time for a group of content designers to take a more detailed look at how GOV.UK works on mobile devices. We knew GOV.UK was designed to be …

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54 deployments in 1 day

Posted by: Lindsey Keighley, Posted on: 24 June 2015 - Categories: How we work
A mission patch sticker "keeping GOV.UK secure: rails updates June 2015"

Last Wednesday, GOV.UK’s team of 22 developers upgraded and re-deployed a record 54 applications in just 6 hours. This was to deal with a potential security threat discovered in the software we use (Ruby on Rails and some dependent libraries). On …

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Publishing official documents

Posted by: Liz Lutgendorff, Posted on: 22 June 2015 - Categories: Best practice

June and July are the peak times for publishing official documents, particularly annual reports and accounts. You must publish all official documents on GOV.UK - even if you’re an exempt agency (one that doesn’t normally publish on GOV.UK). This process …

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The goals for GOV.UK in 2015 to 2016

Posted by: Neil Williams, Posted on: 17 June 2015 - Categories: How we work, Vision and plans
Mission patch stickers on a GDS laptop

...clearer, faster access to government services and information. That means providing a single place for people to interact with government that’s as frictionless as possible, and which continuously improves. And...

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Inside GOV.UK

A blog about running and improving GOV.UK, for anyone who is working on GOV.UK or interested in how the digital home of the UK government works. Written by the GOV.UK team.

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