User insights help us to understand how we can develop GOV.UK to ensure it continues to meet people’s needs and work well for everyone. Learn about some of 2025’s main findings across the GOV.UK website, app and social media channels.
For the first time on GOV.UK, we published the Budget as a web page. We know that publications work better as HTML publications rather than PDFs. They’re better for search, better for mobile and comply with open standards. Let’s HTML …
...users can find their correct local councils Mission: 16 content themes improved by October completed improvement work on driving-related content, which included refining the 'contact DVLA' smart answer to point...
It was 35 degrees on the day I started at the Treasury. Greece was in crisis and the Chancellor’s Summer Budget was 7 days away. The atmosphere was intense. I went there to draft the Budget news story and to …
Over in content corner at GOV.UK, we’re spending 20% of our time improving content beyond our reactive ‘business as usual’ work. I've been looking at the Standard Visitor visa guide. My analyst colleague Chris Russell suggested modelling a user’s journey …
This week we’re launching a new section of GOV.UK: ‘childcare and parenting’. It contains existing content, organised in a different way: based on user need. Right now, it looks very similar to the rest of mainstream browse, but this is …
Following on from the recent trio of posts in which we talked about the operating context, team structure and goals for GOV.UK in 2015 to 2016, we’ve now completed the...
We blogged recently about the changes we’re making to the browse pages on GOV.UK. This is part of the work we’re doing to make it easier to find things. The next, small step is happening this week. The association (tag) …
At the bottom of most pages on GOV.UK, we ask ‘Is there anything wrong with this page?’. We collect the responses anonymously, in our Feedback explorer tool, sometimes called Feedex. These responses help content designers and publishers fix what’s wrong …
...subtopic browse page URLs - this will help with subtopic namespace clashes (eg there's already a detailed guide at www.gov.uk/animal-welfare, so now we can have a /animal-welfare subtopic) and also...
GOV.UK will be 3 years old this October. So we decided it was time for a group of content designers to take a more detailed look at how GOV.UK works on mobile devices. We knew GOV.UK was designed to be …
The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next, on the GDS blog.