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How people used GOV.UK in 2025

A computer screen showing the numerals 2025, with a phone screen displaying the GOV.UK crown, graphs, social media engagement icons and a magnifying glass against a blue background.

How people used GOV.UK in 2025

User insights help us to understand how we can develop GOV.UK to ensure it continues to meet people’s needs and work well for everyone. Learn about some of 2025’s main findings across the GOV.UK website, app and social media channels.

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Making content supergroups more super

Posted by: Alan Maddrell, Posted on: 21 November 2018 - Categories: Content, Product changes
A screenshot of a supergroup example on the 'Education, training and skills' topic page

'Supergroups' help users find relevant content on GOV.UK by grouping document types together. Here's what we've been doing to improve them.

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How tagging has changed for publishers

Posted by: Si Stephens-Manassiev, Posted on: 14 November 2018 - Categories: Content, Finding things, Product changes
A section of the GOV.UK taxonomy tree showing 3 themes at level 1: 'International'. 'Health and social care' and 'Regional and local government'

We've been working on creating a single sitewide taxonomy for GOV.UK. Find out how what this means for people across government who publish content to GOV.UK.

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Incident roundup - March to May 2018

Posted by: GOV.UK support team, Posted on: 2 November 2018 - Categories: Incident reports
GOV.UK Incident Report

We're committed to blogging about every severity 1 or severity 2 incident on GOV.UK. Here's a roundup of 5 incidents that GOV.UK encountered between March and May 2018.

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Using topic pages to organise content on GOV.UK

Posted by: Mia Allers, Senior Graphic Designer at GDS, Posted on: 1 November 2018 - Categories: Content, Finding things, Product changes
A screen shot of the 'Education, training and skills' topic page

Users can struggle to find what they need when they navigate through GOV.UK. Topic pages will help them find what they're looking for more easily.

Read more of Using topic pages to organise content on GOV.UK - 6 comments

Introducing a simpler, data-informed publishing experience

Posted by: Robert Rockstroh, GOV.UK Policy & Strategy Manager, Government Digital Service (GDS), Posted on: 23 October 2018 - Categories: Content, Product changes
Members from the publishing workflow and data teams discussing sketches for the new interface.

...A prototype of the features of the new markdown editor Accessing content data Our content data tool will provide publishers and organisations across government with the data they need to...

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How we're improving publishing times

Posted by: Steve Messer - Product Manager, GOV.UK and Deborah Chua, Posted on: 10 September 2018 - Categories: Product changes, Vision and plans
Steve looking at the publishing pipeline on a whiteboard

For the past few weeks, we've been working on making improvements to the GOV.UK publishing pipeline. Here's what we've done so far and what's coming next.

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Changes to organisation pages for both publishers and users

Posted by: Ganesh Senthi, Senior Product Manager, GOV.UK Data Labs, Posted on: 14 June 2018 - Categories: Product changes, Vision and plans
Organisation management process

Over the coming months, we are working to improve sections of GOV.UK that relate to government departments and agencies (what we define as ‘organisations’).

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Running a content improvement project

Posted by: Polly Green - Senior Content Designer, GOV.UK, Posted on: 6 June 2018 - Categories: Content, Working with us
Trello board for planning improvement work

In the first 2 quarters of 2017 to 2018, some of GOV.UK’s content designers led improvement projects with government departments on specific content areas. The goal was to improve our understanding of user needs and iterate content to meet those …

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Firebreaks on GOV.UK

Posted by: Alan Wright and catherinegordy, Posted on: 3 May 2018 - Categories: GDS team, How we work, What we're working on
GOV.UK team looking at project work

Firebreaks on GOV.UK are similar to Google’s 20% time or Spotify’s hack week. For 1 week every 3 months, teams disband and everyone is given a chance to have some self-directed time to improve GOV.UK. We’ve had 3 firebreaks now: …

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Incident roundup - part 3

Posted by: Hong Nguyen, Posted on: 26 April 2018 - Categories: Incident reports

This post is a roundup of 5 incidents that GOV.UK encountered between August 2017 and February 2018.

Read more of Incident roundup - part 3
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Inside GOV.UK

A blog about running and improving GOV.UK, for anyone who is working on GOV.UK or interested in how the digital home of the UK government works. Written by the Government Digital Service team.

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Graphic showing 3 mobile phone screens with GOV.UK app on them. Title "GOV.UK Public beta"The GOV.UK app went live in public beta in July 2025. Find out what’s been happening, and what’s coming next, on the GDS blog.

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