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What we're working on

Mapping the “Start a Business” journey on GOV.UK

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GDS colleague working on end to end user journey map

Find out how GOV.UK’s Start a Business team is making better use of data to visualise end to end user journeys through GOV.UK. By looking at the different ways that users navigate our content, we’re able to identify problems and make our services work better for users.

Using accounts to personalise the user experience on GOV.UK

Sketches made by the GOV.UK team

GOV.UK is thinking about ways that we can make it easier for users to interact with government. This post looks in a bit more detail at a key strand of this work - the exploration of a GOV.UK account