Mapping the “Start a Business” journey on GOV.UK

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GDS colleague working on end to end user journey map

Find out how GOV.UK’s Start a Business team is making better use of data to visualise end to end user journeys through GOV.UK. By looking at the different ways that users navigate our content, we’re able to identify problems and make our services work better for users.

Using accounts to personalise the user experience on GOV.UK

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Sketches made by the GOV.UK team

GOV.UK is thinking about ways that we can make it easier for users to interact with government. This post looks in a bit more detail at a key strand of this work - the exploration of a GOV.UK account

One graph to rule them all

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A visual representation of the GOV.UK knowledge graph. It shows a simple graph schema consisting of nodes, represented by coloured circles, and edges, represented by directed arrows. It shows some of the main entity types in the graph. Cid stands for content id, and can be thought of as a piece of content on GOV.UK. Also present are organisations, people and roles. More important are the relationships between entities, including some machine learning derived features such as HAS_SIMILAR_CONTENT_TO which uses the cosine similarity of 'content embeddings' to compute how similar they are to one another.

GOV.UK Data Labs tells the story of the Discovery phase of building a Knowledge graph, which we call govGraph. This graph representation of GOV.UK content and its relationships to other government ‘things’ has powered apps and insights. We are now leveraging Natural Language Processing to enrich the graph further.